Tim Hortons Social Responsibility

Social responsibility is about not only creating a better life for coffee farmers, but also the lives of the communities where these farmers reside. Without improving the lives of those in the communities, the farmers will not be able to grow. The Partnership, like the Tim Horton Children’s Foundation, works on “empowering youth and improving childhood education in coffee communities to provide better opportunities for the future” (timhortons.com). In order to achieve this goal, The Partnership has partnered with local governments, coffee associations and non-governmental organizations, International Labor Organization Conventions, and United Nations Declarations. These organizations focus on child labor, forced labor, and human rights. By
Tim Hortons also focuses on the happiness and well-being of their employees and partners. They want to continue to engage in work experience and maintain high levels of communication. Employees of Tim Hortons participate in employee surveys, focus groups, and external benchmarking initiatives. Tim Hortons strives to be an employer who works to make better lives for its employees; in addition to being involved in communities. "We are setting out to be bold, different and daring. We envision a Tim Hortons that is one of the industry's most consumer-centric brands, leveraging technology to build our understanding of emerging consumer insights and to connect with them in new and innovative ways. We are focusing on flawless execution and creating the ultimate guest experience. We are asserting our coffee and food leadership, simplifying our operations and pursuing differentiated innovation. Our team is aligned, focused and committed to strong execution and market leadership," said Marc Caira, president and CEO. Tim Hortons plans on continuing their success in Canada and the U.S. Their goal is to continue to serve their employee, customers, environment, and communities. The menu will continue to add new items based in the location of the restaurant and tastes of the targeted customers. With technology on the rise, Tim Hortons plans to take advantage of the use of technology, by offering new ways for customers to get the latest Tim Hortons news, as well as being able to pay on their smart phones. The Company has set a goal of opening 215-255 restaurants in Canada and 46-60 restaurants in the U.S. With the opening of the new stores, they would like to see a sales increase of 1-4% in Canada and the U.S. Their long-term goal is to open 800 restaurants in North America between 2014 and