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What Are Tim Hortons Challenges

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What Are Tim Hortons Challenges
St. Jean de Brebeuf C.S.S.
Business/ Computer Studies Department
BOH4M1: BUSINESS LEADERSHIP – MANAGEMENT FUNDAMENTALS

1. Describe Tim Hortons’ and McDonald’s “facelifts”. What is similar about them? What is different about them? (2 marks)

2. What struggles is Tim Hortons’ facing? (3 marks) 3. What is McDonalds’ strategic plan to gain a strong place within this competitive market? (2 marks) 4. Chapter four describes the ways in which companies can remain successful in a dynamic and changing world. How is Tim Hortons trying to keep up with this changing economy? What other strategies could you suggest? (3 marks)

A Tim Hortons in Toronto. (Fred Lum/The Globe and Mail)
Can Tim Hortons fight off McDonald's attack?
MARINA STRAUSS - RETAILING REPORTER
The Globe and Mail
Published Saturday, Feb. 23 2013, 8:00 AM EST
After closing for several weeks, …show more content…
McDonald’s is gaining market share, but so far Tim Hortons is holding its own, with the venerable Canadian chain continuing to command an industry-leading 77 per cent of the coffee segment, NPD figures show.
But that mounting pressure from rivals, and a soft economy, are forcing Tim Hortons to shake up the competitive formula that has churned out profits for decades. “We are working hard to adapt to current market conditions,” Paul House, chief executive officer at Tim Hortons, told analysts on Thursday.
Part of that adaptation is a reshuffling of its corporate ranks, with dozens of its 2,000 corporate staff departing. But according to company spokesman Scott Bonikowsky, “the number of people in new roles and people we are bringing into the organization bringing new capabilities exceeds those who left.” The chain is still looking for a permanent CEO after the previous one left unexpectedly 21 months ago and Mr. House temporarily stepped back into the
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