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This Feasibility Study Will Involve a Start Up Business Venture to Be Located in Greenbelt Mall, Makati.

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This Feasibility Study Will Involve a Start Up Business Venture to Be Located in Greenbelt Mall, Makati.
|Food Establishment Feasibility Study |
|Project 2: |
|Menu Costing |

|Submitted to: |
|Mr. Durwin Santos |
|Business Math Professor |
|Submitted by: |
|Tricia Grace Go Rañises |
|Francisco Naguiat |
|Nico Sindayen |
| |
|On: October 7, 2010 |

Background of the Study

This feasibility study will involve a start up business venture to be located in Greenbelt Mall, Makati. Computations for all numbers given are based on estimations and formulas from Industry professionals, i.e. Enderun teachers.

The restaurant is a casual dining restaurant which follows the American/Plated style of table service and has a prix fixe menu.

As of 2010, Makati City has about 510,383 residents. However, during the day the population it hosts could surge to over a million and more.

At this location our demographic would consist of the population that visit Greenbelt mall. On average this would consist of about 400,000 people per week. Based on the type of mall Greenbelt is, the crowd would mostly be foreigners and locals that fall under the A and B category.

Proposed Food Establishment

A. Location of food establishment

The restaurant will be located specifically in Greenbelt 3, Paseo de Roxas corner Legaspi Street, Ayala Center, Makati City, Metro Manila, Philippines.

At this location, rental is Php1200 per square meter. The total area computation is shown below.

It will be a casual dining restaurant the targets primarily Class A and B. It serves only one set

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