The following pages are an example of a restaurant business plan. This document was compiled from a number of different sources and includes financial statements generated by the Virtual Restaurant Financial Modeling Spreadsheets. The content of this document is protected but general permission is given to use it for the development of a single business plan. This document is intended for use only as an example and a guide. There is no Vivando Restaurant as described below. The names, addresses, and phone numbers used are invented. The data and studies cited are fictitious. Warning: Although it may be tempting to simply change the names, etc. and present a finished plan without doing any research or fact finding specific to your project, we do not recommend it. This document is meant to be used only as a guide and the work you will do to recreate it for your own venture will be invaluable in both your efforts to raise money and your chances for long-term success. Note: this lite version of our Restaurant Business Plan Part 1: Narrative Outline & Sample has been edited and while still functional is not the complete version found in the original product. Certain sections and parts of sections have been deleted or modified, and not all of the financial documents or appedices are included.
© Virtual Restaurant, Incorporated 2008. All rights reserved http://virtualrestaurant.com
June 8, 2005
Copy A4 Submitted to:___________________________
This information contained in this document should be considered proprietary and confidential. This document is the property of Vivando, Inc. and may not be copied or distributed without permission.
Vivando, Inc. Elliot Davies, President
645 Deacon Street Cambridge, Massachusetts 02139 617 832 2401, Fax: 617 832 5543 mailto:email@example.com
Table of Contents
Executive Summary Company Description Industry Analysis Products & Related Services The Target Market The Competition Marketing Plan & Sales Strategy Operations Management & Organization Long-Term Development & Exit Plan Financial Data & Projections Appendix
1 2 3 4 5 6 7 8 9 10 11-20 21-30
Vivando, Inc., a Massachusetts based corporation, will operate Vivando, a single unit, medium-size restaurant serving healthy, contemporary style food and alcoholic and nonalcoholic beverages. The restaurant will be located at 645 Deacon Street in Cambridge, Massachusetts. The Vivando menu (see appendices) is moderate-low priced offering a collection of ethnic and American items with a common theme -- healthy (low-fat, low cholesterol, natural ingredients), flavorful, and familiar. Our goal is to create the image of light satisfying and still nutritious food. Our menu will be available either by eating in the restaurant, take-out or delivery. Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. There are 600 new restaurants opening every month and over 200 more needed to keep pace with increasing demand. Ideally, Vivando will expand to five units in the next 10 years. At that time, we will evaluate the extended operation and entertain the possibility of a buy-out by a larger restaurant concern or actively seek to sell to a new owner.
Vivando, Inc., a Massachusetts based corporation, will operate Vivando, a single unit, medium-size restaurant serving healthy, contemporary style food and alcoholic and nonalcoholic beverages. The restaurant will be located at 645 Deacon Street in Cambridge, Massachusetts. Mission Statement The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well being of the restaurant. We will meet this goal while trying to consider; 1) the effect of our products on the health and well...