Feasibility Study

Topics: Internet, Computer, Internet café Pages: 34 (7647 words) Published: February 26, 2013
Chapter I
The objective of this document is to provide information regarding investment opportunity for setting up an Internet Cafe, with focus on product differentiation providing some unique services (Video/Audio Chat, Web Developing) which are not offered by a typical Internet Café. The business can be established in any of the major cities of the country. Name of the Firm

“KYRIE INTERNET CAFE” is name of a proposed firm; KYRIE means Lord have mercy. The prayer is simultaneously a petition and a prayer of thanksgiving; an acknowledgment of what God has done what God is doing, and what God will continue to do; KYRIE being related to Kyrie Irving, a professional basketball player of NBA, who has an excellent speed. KYRIE is also short term for Katherine Aure.

The business will be renting a space along hi-way near to schools and office, were our target customers are mainly students and nearby neighborhood especially those people whose relatives or loved ones are at abroad and find it very convenient communicating with them through chat and email. On our site survey we find out that the site has less than 5 competitors and it’s a good sign of putting up the business. We choose the location at Purok 3 Brgy. Conchu Trece Martires City, front of Brgy. Hall. It’s about 75 square meters. Most of the Internet shop located in the area is inside the subdivision and for that we are more capable of attracting customer’s because we will offer more affordable rental fee in 20 pesos per hour. Descriptive Definition of Kyrie Internet Cafe

Kyrie Internet Cafe is a place in which it provides internet access to the society with fee. The fee rates in each unit are charged based on time consumed by an individual. The business comes in style depends on proprietor’s priority and social agenda in the business itself. The business also reflects location of the business as well as its target customers in the area. If an Internet Cafe is near the school, obviously it targets students as main clients. It helps the society to meet demands for internet access for people who do not have units to have access in the web worldwide. Internet Cafe business is helpful to provide information to the society of all ages as well as giving basic know how to people around. Although this kind of business is very popular for those who are fun of playing games, it is also helpful with regards to communication accessibility around the country even globally. It is also a great help for education in accessing needed information molding great minds to help the country to be successful and better nation to live. The success of the business depends upon the quality of the service offer and delivering the service consistently. So a knowledgeable friendly and eager to please staff, the team will comprise knowledgeable and experienced individuals who have an experience in managing an Internet Cafe, the manager, Internet Cafe Attendant, Repairman and Accounts Clerk.

Project Long-Range Objectives
Kyrie Internet Cafe will offer the following services: Access to the resources of internet and other online services; Printing; Photocopy; Scanning; However or the sake of innovation and differentiation there would be a unique service of Video/Audio Chat. Just being a net cafe will not serve the purpose as business need to be more than a value addition process rather than a traditional net cafe, that is why after being operational for first two years there will be a facility added to the cart i.e. Web developing. It will not only be the value addition but also a business expansion tool. The Kyrie Internet Cafe expect to achieve in 10 years is also to develop marketing and sales strategy that can fully satisfy the first 15% of the target market, to gain full control and satisfy the demands of a further 30% of the target market within 3 years and capital expansion that will subsequently make this service available in other areas within 5years....
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Amyris Bioechnologies Case Study Essay
  • of studies Research Paper
  • study skills Essay
  • Management Feasibility Essay
  • study skills essay
  • Essay about Case Studies
  • Study Skills Essay
  • Study Strategy Essay

Become a StudyMode Member

Sign Up - It's Free