The Use of Computers in Business

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Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods.

Businesses, and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role in inventory control, processing and handling orders, communication between satellite companies in an organization, design and production of goods, manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations. In today's extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these goals. They are the innovative software products and the World Wide Web. More and more manufacturing businesses are integrating some

aspects of production, including inventory tracking, scheduling, and marketing. This idea, known as computer-integrated manufacturing (CIM), speeds processing of orders, adds to effective materials management, and creates considerable cost savings. In addition to designing and manufacturing a product, a company must be effectively able to advertise, market, and sell its product. Much of what passes for business is nothing more than making connections with other people. What if you could pass out your business card to thousands, maybe millions of potential clients and partners? You can, twenty four hours a day, inexpensively and simply on the World Wide Web. Firms communicate with their...
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