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The Sustainability Strategy of Virgin Group's Corporate

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The Sustainability Strategy of Virgin Group's Corporate
Executive summary
Concerns about climate change, the pending introduction of an emissions trading scheme and significant changes in demographics and society in general have combined to make sustainability a mainstream issue. “The goal of sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their own needs.” (G3.1 Guidelines, 2011, p4)
This study report on a survey of the Virgin Group's sustainability report that summarize the Virgin companies’ sustainability strategy, evaluating the sustainability report based on the Global Reporting Initiative (GRI) principle, to comment performance indicators and making recommendations, which can improve the sustainability report. Virgin Group's Corporate responsibility and sustainable development report 2010 emphasizes the range of corporate responsibility and sustainability issues the Virgin companies face operating in so many different sectors, and how they are dealing with them that based on the customer-oriented method. It described different aspects to combine the customers’ lifestyles with the sustainability issues associated to enhance the relevance to the readers.

Introduction
Sustainability reporting is the measurements, disclosures and being accountable of the organizational sustainable developing performance to internal and external stakeholders. ‘Sustainability reporting is a broad term considered synonymous with others used to describe reporting on economic, environmental, and social impacts.’ (G3.1 Guidelines, 2011, p5) The purpose of this report is evaluate the Virgin Group's sustainability report based on GRI's Reporting Framework to comment the usefulness of the sustainability report to stakeholder and make recommendations for further improvements.

The sustainability strategy of Virgin Group's Corporate
Virgin Group interpreted four main sustainable development challenges in the 21st century in its report:
• emit minimal carbon and

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