— A discussion on the Expectancy Violations Theory of Judee Burgoon
In addition to verbal communication, the use of non-verbal communication in daily life is actually frequently. Birdwhistell (1970) found that 63% of human communication are non-verbal interaction. Sometimes, non-verbal communication is more powerful and more influential than verbal communication. This paper aims to through the Expectancy Violations Theory (EVT) to explore the possibility of non-verbal communication to impact the enterprise both internal and external.
Non-verbal communication in EVT
In general, in addition to outside the body language, facial expressions, body posture, non-verbal sounds, body touch, time, interpersonal distance, objects, etc., can be delivered non-verbal messages. Systematic study of non-verbal communication scholar Judee Burgoon divided non-verbal character area into seven types, namely, kinesics, proxemics, physical appearance, haptics, vocalic, chronemics and artifacts. EVT is closely related to proxemics, about the interpersonal distance and space research.
Core Concepts of EVT
The core concepts of EVT are include expectancy, violation valence and communicator reward valence.
EVT offers a soft determinism rather than hard-core universal laws. Burgoon does, however, hope to link surprising interpersonal behavior and attraction, credibility, influence, and involvement. Expectancy is what is predicted to occur rather than what is desired. It is based on context, relationship, and communicator characteristics. Burgoon believes that all cultures have a similar structure of expected communication behavior, but that the content of those expectations differs from culture to culture. Violation valence is the positive or negative value we place on the unexpected behavior, regardless of who does it. If the valence is negative, do less than expected. If the valence is positive,...