The Marketing Methods of 7-Eleven, Inc.
Gurdeep Singh Marketing 7-Eleven Nov-25-13
7-Eleven, Inc., is the world’s largest operator, franchisor and licensor of convenience stores Founder : Joe C. Thompson Current CEO: Joseph De Pinto more than 43,500 stores more than 45,000 employees Revenue: 17,000 billion US dollar Net income: 2,000 billion US dollar
Mission At 7-Eleven, we are on a mission to make life a little easier for our guests.
Vision Our Vision Is to Be the Best Retailer of Convenience.
-My plan is to sell enough fountain drinks are sold at 7-Eleven stores in a year to fill Walt Disney World’s Typhoon Lagoon twice Approximately 25 percent of the U.S. population lives within one mile of a 7-Eleven store. 7-Eleven stores sell almost 38 million gallons of fountain drinks a year enough to fill approximately
Value Chain
Services Inbound Suppliers Operations- Sorting, Quality Control
Outbound-CDC, Wholesale, DSD Marketing sales-Franchising, Ownership
Services- Utility, Control, Payment, Meal delivery
Store Opening Strategy High density Advantages Greater familiarity with customers. Increase in frequency of customer visits
Effective sales promotion. Improvement in quality of store operation consulting services.
Target Market- business people, students, employees,
Business market Segmentation- in USA depends on interest of people in food like in drinks or in beverage food or junk foods.
Marketing Mix
Product Strategy-all Product will be branded and package design to get more interest of costumers.
Pricing strategy-Fair enough for all class of people poor, middle class, and high class people.
Distribution Strategy- Fresh food and Right food to Right People or costumers.
Promotion Strategy- Advertising a product, getting a new product every time in my company of 7 eleven.
Marketing Environment- Standing of 7 eleven in area of more people like students. Business buildings and in the city.
This will be make my
7-Eleven, Inc., is the world’s largest operator, franchisor and licensor of convenience stores Founder : Joe C. Thompson Current CEO: Joseph De Pinto more than 43,500 stores more than 45,000 employees Revenue: 17,000 billion US dollar Net income: 2,000 billion US dollar
Mission At 7-Eleven, we are on a mission to make life a little easier for our guests.
Vision Our Vision Is to Be the Best Retailer of Convenience.
-My plan is to sell enough fountain drinks are sold at 7-Eleven stores in a year to fill Walt Disney World’s Typhoon Lagoon twice Approximately 25 percent of the U.S. population lives within one mile of a 7-Eleven store. 7-Eleven stores sell almost 38 million gallons of fountain drinks a year enough to fill approximately
Value Chain
Services Inbound Suppliers Operations- Sorting, Quality Control
Outbound-CDC, Wholesale, DSD Marketing sales-Franchising, Ownership
Services- Utility, Control, Payment, Meal delivery
Store Opening Strategy High density Advantages Greater familiarity with customers. Increase in frequency of customer visits
Effective sales promotion. Improvement in quality of store operation consulting services.
Target Market- business people, students, employees,
Business market Segmentation- in USA depends on interest of people in food like in drinks or in beverage food or junk foods.
Marketing Mix
Product Strategy-all Product will be branded and package design to get more interest of costumers.
Pricing strategy-Fair enough for all class of people poor, middle class, and high class people.
Distribution Strategy- Fresh food and Right food to Right People or costumers.
Promotion Strategy- Advertising a product, getting a new product every time in my company of 7 eleven.
Marketing Environment- Standing of 7 eleven in area of more people like students. Business buildings and in the city.
This will be make my