Marketing plan. A Research Paper

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  • Topic: Marketing, Strategic management, Management
  • Pages : 3 (856 words )
  • Download(s) : 281
  • Published : March 9, 2013
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I. Executive Summary
The following marketing plan forms the basis for the introduction of an innovative new product. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Kam-a-taste” will be marketed as sandwich cookie filled tomato jam of with the moderate amount of calories and also serve as complementary products. Well packaged and easy to unwrap. The product is a buttery, sweet treat made by pressing two sugar cookies together with (you guessed it) jam. Biting into the firm cookie to meet with the slightly chewy, sticky jam makes the dessert a favorite of kids (and adults) all over. This jam sandwich cookie isn't just a brown bag lunch item. You're looking at a power-packed post-workout meal loaded with approximately 20 to 30 grams of protein and 50 to 65 grams of carbohydrates that refuel an overworked body in no time. It is one of the most surprising foods you can splurge on worry-free after a workout.

II. SWOT Analysis
The following SWOT analysis captures the key strength and weaknesses within and describes the opportunities and threats facing Kam-a-taste. Strengths
* Product design. Bored of common circle shaped sandwich cookies? Kam-a-taste gives you surprising designs of its cookies’ shapes as you unwrap it. New things attract people, and with these new designs come increasing product awareness. * Taste. The sweetness of jam offers consumers of an unusual alternative to chocolate and cream filled cookies while providing not just a good food, but a healthy. * Health wise. The main ingredient which is tomato is a very healthful food. What more if we add a twist and make it as cookie fillings? It’s sweet, juicy and delicious. Aside from that, they are low in calories and fat free! * Affordable price compare to its competitors.

Weaknesses
* Small distribution network
* Limited only to lower markets. Hence, it still cannot cater to high-end customers. *...
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