The American Sushi Bar
Let’s Roll – The American Sushi
Sharmaine Devotie, Vivian Elebiyo, Dave Romero, and Kathy Ropshaw
MKT/421
12/08/2012
Dr. Dyrren D. Davis
Let’s Roll – The American Sushi
The success of a company can be dependent upon the marketing plan or the development of a particular product or service. When introducing or developing a new product or service within an existing organization to the consumer the strategy of presenting the product or service is extremely important. Through research and development accompanied with the understanding of the need within the market or community, the product or service can be introduced as something that everyone must need or desire.
Existing Organization Sushi is a type of meal that is very common in the orient. However in the United States and other countries it has been developed into a cuisine for individuals with a particular palette. Most sushi is uncooked and only appeals to individuals that have an unconcerned mentality of certain health risks accompanied with consuming uncooked food. There are many oriental style restaurants that offer sushi items on their menu. One restaurant in particular is a small restaurant chain located in Austin, Texas known as “How Do You Roll”. Their mission statement is “making the world better, one stomach at a time” (HDYR 2010). “How Do You Roll” offers their patrons a variety of uncooked items such as fish and other select items paired with certain vegetables and sauces to create a sushi roll based upon the desire of the ordering individual.
New Product The new concept or idea to bring to the company, “How Do You Roll”, is a new product line of sushi that is fully cooked and prepared based upon a menu developed from certain recipes and cuisine from around the United States. Most individuals do not eat sushi because of the uncooked or raw ingredients. However, if we bring to the company a line of food or certain recipes that appeal to individuals based upon the ingredients
Sharmaine Devotie, Vivian Elebiyo, Dave Romero, and Kathy Ropshaw
MKT/421
12/08/2012
Dr. Dyrren D. Davis
Let’s Roll – The American Sushi
The success of a company can be dependent upon the marketing plan or the development of a particular product or service. When introducing or developing a new product or service within an existing organization to the consumer the strategy of presenting the product or service is extremely important. Through research and development accompanied with the understanding of the need within the market or community, the product or service can be introduced as something that everyone must need or desire.
Existing Organization Sushi is a type of meal that is very common in the orient. However in the United States and other countries it has been developed into a cuisine for individuals with a particular palette. Most sushi is uncooked and only appeals to individuals that have an unconcerned mentality of certain health risks accompanied with consuming uncooked food. There are many oriental style restaurants that offer sushi items on their menu. One restaurant in particular is a small restaurant chain located in Austin, Texas known as “How Do You Roll”. Their mission statement is “making the world better, one stomach at a time” (HDYR 2010). “How Do You Roll” offers their patrons a variety of uncooked items such as fish and other select items paired with certain vegetables and sauces to create a sushi roll based upon the desire of the ordering individual.
New Product The new concept or idea to bring to the company, “How Do You Roll”, is a new product line of sushi that is fully cooked and prepared based upon a menu developed from certain recipes and cuisine from around the United States. Most individuals do not eat sushi because of the uncooked or raw ingredients. However, if we bring to the company a line of food or certain recipes that appeal to individuals based upon the ingredients
References: CKE Restaurants, Inc. (2011). CKE Restaurants SWOT Analysis, 1-8. Importance of Marketing (2009) Retrieved online from http://www.exforsys.com/career-center/marketing-management/importance-of-marketing.html. How Do You Roll (2010). Retrieved online from http://www.howdoyouroll.com/ourcompany.php. Miller, R. B., & Heiman, S. E. (1998). The new strategic selling. New York, NY: Grand Central Publishing.