The Market and Technology Pressures of Mcdonalds®
The Market and Technology Pressures of McDonalds®
ITC 101 Group Assignment
[to explore and gain knowledge in areas concerning Information Technology (IT) impacts on the business operation and development in the digital economy (Turban, Chapter 2).]
Contents
Introduction……………………………………………………………………………………………………3 Market Pressures * Global Economy and Strong competition …………………………………………..4 * The Changing Nature of the Workforce ……………………………………………..5 * Powerful Customers …………………………………………………………………………..6
Technology Pressures * Technology Innovation and Obsolescence …………………………………………7 * Information Overload ………………………………………………………………………..8 Competitive Advantage * McDonalds Competitive Advantage ………………………………………………..9 * Porters Competitive Forces Model ………………………………………………….10 * Customer Orientation Strategy ……………………………………………………….11 Conclusion…………………………………………………………………………………………………….12 References…………………………………………………………………………………………………….13 Appendix & attachment………………………………………………………………………………..14
Introduction
Business Model is the method by which a company generates revenue to sustain itself. In another words, business models convert technology to economic value, which means it connects new technology to economic in order to run the business well.
Because of the modern organizations have started to use business model as an essential items, it has become a challenging environment. So to compete in the environment, they must react rapidly to problems and opportunities arising from extremely dynamic conditions. What drives business models to changes? 1. Business Pressures * Combination of social, legal, economic, physical and political factors * Respond to these pressures with activities supported by IT. 2. Business Critical Response Activities * A reaction to a pressure already in existence * An initiative intended to defend an organization
ITC 101 Group Assignment
[to explore and gain knowledge in areas concerning Information Technology (IT) impacts on the business operation and development in the digital economy (Turban, Chapter 2).]
Contents
Introduction……………………………………………………………………………………………………3 Market Pressures * Global Economy and Strong competition …………………………………………..4 * The Changing Nature of the Workforce ……………………………………………..5 * Powerful Customers …………………………………………………………………………..6
Technology Pressures * Technology Innovation and Obsolescence …………………………………………7 * Information Overload ………………………………………………………………………..8 Competitive Advantage * McDonalds Competitive Advantage ………………………………………………..9 * Porters Competitive Forces Model ………………………………………………….10 * Customer Orientation Strategy ……………………………………………………….11 Conclusion…………………………………………………………………………………………………….12 References…………………………………………………………………………………………………….13 Appendix & attachment………………………………………………………………………………..14
Introduction
Business Model is the method by which a company generates revenue to sustain itself. In another words, business models convert technology to economic value, which means it connects new technology to economic in order to run the business well.
Because of the modern organizations have started to use business model as an essential items, it has become a challenging environment. So to compete in the environment, they must react rapidly to problems and opportunities arising from extremely dynamic conditions. What drives business models to changes? 1. Business Pressures * Combination of social, legal, economic, physical and political factors * Respond to these pressures with activities supported by IT. 2. Business Critical Response Activities * A reaction to a pressure already in existence * An initiative intended to defend an organization
References: They are generated by the global economy and strong competition, the changing nature of workforce, and powerful customers (Rainer, Cegielski, 2011) 1 Schumpeter. Economist(June 16th 2011). McDonald’s the innovator. Retrieved http://www.economist.com/blogs/schumpeter/2011/06/fast-food-and-cultural-sensitivity viewed on 27 June 2011 SMO.DK Wikipedia. (19 June 2011) Food, Inc . Retrieved http://en.wikipedia.org/wiki/Food,_Inc. . Viewed on 1 July 2011. Wikipedia. (22 June 2011) Super Size Me. Retrieved http://en.wikipedia.org/wiki/Super_Size_Me . Viewed on 1 July 2011.