Preview

Strategic Innovation

Better Essays
Open Document
Open Document
1253 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Innovation
Strategic Innovation Proposal
Deborah Morrison
OI/466
6/01/2013
Brandon Johnson

Strategic Innovation Proposal

Introduction This paper identifies the problem and unmet opportunities related to Coca-Cola Company. It develops an innovative strategy to address the problem. It used innovative business design model to solve-out the problems and take them as an opportunity for organization. The use of IBDM is effective for the creation of an innovation business product. Following are the different steps of IBDM that helped to find-out problem and opportunity for Coca-Cola to made a strategic decision and become more innovative:
Assessing the Situation
Coca-Cola is the most popular soft-drink company in the world. It provides more than 3500 beverages from diet and regular sparking beverages. In the analysis of Coca-Cola, it is identified that it prefers mostly soft drink products and does not provide health drink products (The Coca-Cola Company, 2011). It affects market of the company because competitors provide health drinks to customers. Coca-Cola provides several beverage products but these do not consider the proper nutrition in the products, so they could affect the health of its customers. Products of Coca-Cola affect the heaths of the customers because they contain low calcium, high protein, high sugar, high acid, and trace mineral deficiencies (LiveStrong.Com, 2012). Customers could require health and balance nutrition products, so company could focus on innovative new products by maintaining good nutrition. Currently, customers are reducing the consumption of junk food and soft drink because they affect the health and fitness of them. It believes to provide healthy products to customers, so they require new health drink product to increase the market share. It is also required to focus on health drinks such as fruit juices, energy drink etc.
Identify Problem/Opportunity
Soft drink includes high sugar, low calcium, high protein and high acid,



References: Behrens, A. (2009) Culture and management in the Americas. USA: Stanford University Press. Retrieved 6/01/2013 Chesbrough, H. (2010) Business Model Innovation: Opportunities and Barriers. Long Range Planning, 43 (2–3), 354–363. Retrieved 6/01/2013 Etro, F. (2007) Competition, innovation, and antitrust: a theory of market leaders and its policy implications. USA: Springer. Retrieved 6/01/2013 iHealthStudio. (2011) 10 Ways Coca Cola and Other Soft Drinks May Affect Your Health. Retrieved 6/01/2013 from 10 Ways Coca Cola and Other Soft Drinks May Affect Your Health from http://news.asiantown.net/news.aspx?id=18217 LiveStrong.Com. (2012) Bad Effects of Coca-Cola. Retrieved 6/01/2013 from http://www.livestrong.com/article/131088-bad-effects-cocacola/ The Coca-Cola Company. (2011). Juice & Juice Drinks. Retrieved 6/01/2013 http://www.thecoca-colacompany.com/brands/juice.html.

You May Also Find These Documents Helpful

  • Better Essays

    References: Amit, R. &. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41-49.…

    • 1627 Words
    • 5 Pages
    Better Essays
  • Better Essays

    business model 1

    • 844 Words
    • 4 Pages

    References: Baden-Fuller, C., Morgan, M. S. (2010) Business Models as Models, Long Range Planning. 43(2). p. 156-171…

    • 844 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Certain diseases in consuming carbonated products, such as Coca Cola, has been a problem for many people as it causes osteoporosis, for lowering calcium containment in the body, and various heart diseases for its high sugar level.…

    • 1129 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Coke Zero

    • 666 Words
    • 3 Pages

    Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition, this firm, Coca-Cola faces intense competition hence it has to increase its market share by introducing new products while altering the different compositions of its present brand. More so, the clients are becoming more concerned about their health hence opting for a healthy lifestyle which Coca-Cola has to consider. These threats have made the firm to carry out extensive research and development about its products in the existing market. According to the case study, the diet coke target market was men interested in losing weight since diet coke did not have all the calories in the regular coke. Diet coke was a Coca- Cola brand that mainly targeted the young men who were switching from diet that looked more feminine due to the inclusion of the word diet. The coca-cola blak plus, a sweeter version of diet coke fortified with vitamins and minerals, was introduced in 2007 and the target market was consumers who were concerned about their nutrition. The consumers targeted by coca-cola blak were the more complex older generation who are willing to spend more on this product, a cola with coffee essence, while full throttle blue demon targeted the Hispanic men (case study).…

    • 666 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Learning Team B has chosen to use the organization of Coca-Cola to evaluate the impact innovation and creativity can have. With this being such a large company, their marketing team has a vast array of possibilities to look into. Team B has chosen one of Coca-Cola’s current projects which is the company’s strategy of diving into the health conscious consumer. Along with this current marketing plan, another possible consideration of this organization that we believe Coca-Cola will want to look further into is the growing demand for coffee based products.…

    • 1306 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Coca Cola prides itself on being the world’s largest manufacturer, distributor and marketer of non-alcoholic beverages worldwide.[6] Although it usually acts as a distributor, it plans to take a more controlling interest in bottling operations in the future.[7] Coca Cola engages in significant marketing expenditures to keep its brand image strong.[8] Coca Cola discusses its four strategies for success: “driving global beverage leadership, accelerating innovation, leveraging balanced geographic portfolio, leading the Coca Cola system for growth.”[9] Some risks and challenges that Coca Cola has to face is adverse health warnings against the company, maintaining superb water quality for its beverages, staying competitive, and being socially responsible.[10]…

    • 711 Words
    • 3 Pages
    Powerful Essays
  • Best Essays

    Cross Management

    • 509 Words
    • 3 Pages

    3. CP Thomas, D.C. “How Culture Works,” Ch.4, Cross-Cultural Management: Essential Concepts, 2008, Thousand Oaks, CA : Sage…

    • 509 Words
    • 3 Pages
    Best Essays
  • Powerful Essays

    Red Bull Marketing Research

    • 2495 Words
    • 10 Pages

    Cited: "Coca-Cola Global: Soft Drinks & Beverage Products." Coca-Cola Global: Soft Drinks & Beverage Products. N.p., n.d. Web. 28 Nov. 2012. <http://www.cocacola.com/>.…

    • 2495 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Coca Cola Marketing

    • 1434 Words
    • 6 Pages

    The marketing position of Coca Cola throughout the world is the nr 1 leading company in the supplying, producing and marketing of soft drinks and syrups, and that is the reason why they enjoy 59% of the largest market share. If we look at the market potential in the world for a company dealing in soft drinks, we can see that there is a great…

    • 1434 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Innovation Process

    • 1325 Words
    • 6 Pages

    In order for organizations to become successful or maintain an ongoing success, they need to accommodate any necessary changes needed while remaining on a competitive edge. With this known, companies such as Coca-Cola have easily shown their success by becoming the largest manufacturer, marketer, and distributor of nonalcoholic beverages by which the company has products sold in 200 counties world wide. In this paper Team B will identify and explain the four phases of the innovative process. Using Coca-Cola as the subject company, there will also be discussions on the applications of the innovative process and identifying the tools and techniques that can be found useful in the process. Finally, there will be examination regarding the measurement of results and the steps Coca-Cola can take to ensure continual improvement.…

    • 1325 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    As society becomes more health conscious, domestic consumers are looking for healthier products. Increasing public concern of health issues, such as obesity, poses new challenges for the carbonated soft drink (CSD) industry, which has experienced declining growth in demand for recent years (Exhibit 1). As the United States has been Coca-Cola’s largest source of revenues by country and the company relies heavily on its domestic CSD market, this trend threatens the company’s future profitability. Coca Cola must dedicate more resources to the emerging markets of Asia in order to capture larger market shares and revenue.…

    • 1364 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Coca Cola Swot Analysis

    • 1219 Words
    • 5 Pages

    Coca cola has been a complex part of the American culture for over a century. The images of the products has landed in many broadbands, and there pictures were taken deeply in the heart. The image is printed on posters, T-shirts, and hats. This is the most successful brand popularize in the world. In 2006, Coca cola is become one of the leading brand in globe top 100 brands. “Enjoy more than 685 moillion times a day around the world Coca cola stands as a smple, yet powerful symbol of quality and environment”(Allen,1995). Today, almost 230 kinds of products were produced in more than 200 countries, and the company is never give up to extend new market.…

    • 1219 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Paper on Reinventing

    • 464 Words
    • 2 Pages

    Yet many companies find business-model innovation difficult. Managers don’t understand their existing model well enough to know when it needs changing or how to change. Article also covers the idea about building sustaining and successful company.…

    • 464 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    marketing mix

    • 546 Words
    • 3 Pages

    Coca Cola has a wide range of products which follow a specific strategy based on delivery channel and product. Their offerings span a wide range of beverages including: Dasani water, Minute Maid juices, Powerade sport drinks, Vitamin Water, and the classic Coke and Sprite soft drinks just to name a few. According to the Coca Cola website there are 3500+ products available worldwide.1 For purpose of this exercise I will focus on the Classic soft drinks including Coke and Sprite etc.…

    • 546 Words
    • 3 Pages
    Satisfactory Essays