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Business Model Canvas Zillow
E-BUSINESS ANALYSIS OF REAL ESTATE COMPANIES
Delvin Grant, DePaul University, USA
Email: dgrant2@depaul.edu
Emna Cherif, DePaul University, USA
Email: emcherif@gmail.com
ABSTRACT
We analyzed the e-business websites of Realestate.yahoo.com, Realtor.com, and Zillow.com. We looked at the similarities and differences between them and how e-business components help differentiate one company from another and the role this plays in contributing to their success.
We looked at which business model components, such as value proposition, target customers, distribution channels, and revenue streams, are important. The type of e-business models each company used and the ones that are more successful were investigated. We discovered some similarities and differences; some differences were the use of revenue streams for generating multiple sources of revenue, the type of e-business models used and the role they play in executing the e-business strategy.
Keywords: Canvas Framework, Real Estate, Business Models, e-business, Analysis

INTRODUCTION
The internet’s ability to provide access to information has improved real estate communications and business (Aalberts and Townsend, 2002). Business models represent the business logic of companies. They are executed by company websites and are important to the success of companies. E-business models represent the rationale of how companies create, deliver, and capture value (Linder and Cantrell, 2000). By understanding them, companies identify opportunities to improve the business (Osterwalder, 2004), so it is important to understand their role. The internet has changed the real estate business but the importance of e-business could be further developed Our principal research objective is to investigate the role that e-business models play in real estate. In pursuit of this objective, we look at the similarities and differences among e-business models and how they affect company success. We investigate the importance of four business



References: 1. Aalberts, R., and Townsend, A., (2002), Real Estate Transactions, the Internet and Personal Jurisdiction, Journal of Real Estate Literature, Vol 2. Applegate, L., (2001), Merging e-Business Models: Lessons From the Field, HBS No. 9801-172. Boston, MA: Harvard Business School. 3. Berman, S., and Bell, R., (2011), Digital Transformation: Creating new business models where digital meets physical 4. Cagnina, M., and Poian, M., (2009), Beyond e-business models: to road to virtual worlds. 5. Clareity.com, (2010), The consumer smart phone revolution: Review of Real Estate Mobile Applications for the Consumer, http://www.callclareity.com/review-of-real-estate-mobileapplications-for-the-consumer-2010.pdf. 6. Dubosson-Torbay, M., Osterwalder, A., and Pigneur, Y., (2002), E-Business Model Design, Classification, and Measurements 7. Ebiz/mba (2012), http://www.ebizmba.com/articles/real-estate-websites. 8. Giesen, E., Riddleberger, E., and Christmer, R., (2009), Seizing the advantage: when and how to innovate your business model 9. Inman News (2012), http://www.inman.com/news/2012/07/24/top-20-real-estate-website-injune. 10. Jansen, B., and Schuster, S., (2001), Bidding on the buying funnel for sponsored search and keyword advertising 11. Jansen, B., and Mullen, T., (2008), Sponsored search: An overview of the concept, history, and technology 12. Linder, J., and Cantrell, S., (2000), Carved in water: Changing business model fluidity, Working Paper, Accenture Institute for Strategic Change. 13. Methlie, L., and Pedersen, P., (2007), Business model choices for value creation of mobile services, Journal of Policy Regulation and Strategy for Telecommunications, Vol 14. Osterwalder, A., (2004), The Business Model Ontology - A Proposition in a Design Science Approach, PhD Thesis, Dissertation 173, University of Lausanne, Switzerland. 15. Osterwalder, A., and Pigneur, Y., (2010), Business Model Generation, http://www.businessmodelgeneration.com. 16. Pateli A., and Giaglis, G., (2003), A Framework for Understanding and Analyzing eBusiness Models, Proceedings of 16th Bled eCommerce Conference eTransformation, Bled, Slovenia, 17. Property Portal Watch, (2011), US Online Real Estate Market, http://www.propertyportalwatch.com/2011/07/us-online-real-estate-market/. 18. Rappa, M., (2001), Business Models on the Web: Managing the Digital Enterprise, http://www.digitalenterprise.org/models/models.html. 20. Rayport J., and Sviokla J., (1995), Exploiting the Virtual Value Chain, Harvard Business Review, Vol 21. Schubert, P., and Hampe, J., (2000), Mobile Communities: How viable are their business models? An exploratory investigation of the leisure industry, Electronic Commerce 22. Stewart, D., and Zhao, Q., (2000), Internet Marketing, Business Models and Public Policy, Journal of Public Policy and Marketing, Vol 23. Timmers, P., (1998), Business Models for Electronic Markets, Electronic Markets, Vol. 8, No 24. Top 20 real estate websites in June, (2012), http://www.inman.com/news/2012/07/24/top20-real-estate-websites-in-june 25 26. Zillow.com, (2010), Zillow Reports Record First Quarter 2012 Results, http://investors.zillow.com/releasedetail.cfm?ReleaseID=669775.

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