The objective of this research is to compare which country is mostly suitable to have subsidiary company of Lotteria between Brazil and Russia.
Lotteria is a Korean chain of fast-food restaurants, branches in East Asia. This is a subsidiary company of Lotte.
The Lotteria is the best hamburger company of Korea. In competition with huge fast-food restaurant companies such as McDonald’s and Burgerking, Lotteria showed tight competitions. In East Asia regions, Lotteria had stable market power in fast-food business. With the unique quality and characteristic of Korea culture, Lotteria will have sufficient strengths against competitors in the world market. 1.3
I am a paternalistic type of leadership styles. I prefer to make decision making by myself while caring about the employees by myself. To role the company, there must be a leader to push the team to achieve goals then naturally employees do their own works without being pushed by the leader. 1.4
I expect managing Lotteria in Brazil will make lots of profits and make the Lotteria as one of the largest company in the world. 2.0 Methods
During the research, I was able to gather the information by using recommended sites from the instructor and searching through Google. Also I had interview with the worker of Lotteria, to get realistic collected data. To find Unilever’s business model in each country, I have searched the reports of existing facts and examples that really happened.
Mainly my research is classified into 3 steps. Firstly, to collect the data of Brazil and Russia, I searched in the Internet sites that were recommended. In addition to support more data, I used Google to search more data about cultures, consumer profiles, business etiquette, market environment, and the needs to achieve good cross cultural management. Next, I interviewed the worker at foreign investment department of...
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