The Lotteria

Topics: Hamburger, Burger King, Tour de Georgia Pages: 2 (622 words) Published: May 12, 2011

1.1The objective of this research is to compare which country is mostly suitable to have subsidiary company of Lotteria between Brazil and Russia. 1.2
1.2.1Lotteria is a Korean chain of fast-food restaurants, branches in East Asia. This is a subsidiary company of Lotte.
1.2.2The Lotteria is the best hamburger company of Korea. In competition with huge fast-food restaurant companies such as McDonald’s and Burgerking, Lotteria showed tight competitions. In East Asia regions, Lotteria had stable market power in fast-food business. With the unique quality and characteristic of Korea culture, Lotteria will have sufficient strengths against competitors in the world market. 1.3

1.3.1 Appendices
1.3.2 Appendices
1.3.3I am a paternalistic type of leadership styles. I prefer to make decision making by myself while caring about the employees by myself. To role the company, there must be a leader to push the team to achieve goals then naturally employees do their own works without being pushed by the leader. 1.4I expect managing Lotteria in Brazil will make lots of profits and make the Lotteria as one of the largest company in the world. 2.0 Methods

2.1During the research, I was able to gather the information by using recommended sites from the instructor and searching through Google. Also I had interview with the worker of Lotteria, to get realistic collected data. To find Unilever’s business model in each country, I have searched the reports of existing facts and examples that really happened.

2.2Mainly my research is classified into 3 steps. Firstly, to collect the data of Brazil and Russia, I searched in the Internet sites that were recommended. In addition to support more data, I used Google to search more data about cultures, consumer profiles, business etiquette, market environment, and the needs to achieve good cross cultural management. Next, I interviewed the worker at foreign investment department of...
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