The Future of Globalisation

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International Business and Globalisation1

Globalisation Defined3

Historical Routes4

The Internet6

The Influence of Oil6
The Influence of Labour7
Local market conditions8
The success of McDonald’s8

Globalization causes Homogenisation?9

Globalisation and Global Warming10

Current Trends and the Future10

Is Globalisation Good or Bad?13


Globalisation Defined
By its nature Globalisation spans a multitude of disciplines, communities and cultures. Globalisation has been defined differently worldwide by numerous people of academic and professional acclaim. These differences can stem from social, political and economic standpoints. The differences that stem from these definitions can be ascertained from a particular point of view on the subject. Globalisation has proved to be a very controversial development in the world, not just in business but also in general life. Due to the aggressive development of globalisation the opinion of its benefits, pitfalls and who it effects both positively and negatively has been split and because of this split various definitions of globalisation have arisen and therefore depending on one’s individual opinion it is wrong to say there is just one definition for globalisation. Thomas Larsson, 2001, stated that globalisation:

“Is the process of world shrinkage, of distances getting shorter, things moving closer. It pertains to the increasing ease with which somebody on one side of the world can interact, to mutual benefit, with somebody on the other side of the world.”

The above quote can represent a positive view of Globalisation recognising the benefits it brings. Worldwide access for the consumer, ease of communication and interaction worldwide and the benefits that are available to all parties involved in the process of globalisation. Conversely there are negative opinions of globalisation. American critic Fredric Jamsen outlines in his book Globalisation and Political Strategy (2000) that: “It is, in reality, capitalism that is the motor force behind the destructive forms of globalization, and then it must be in their capacity to neutralize or transform this particular mode of exploitation that one can best test these various forms of resistance to the West.”

Jamsen believed that the large western economies (mainly the U.S.) dominate a drive to encapture the world market, by doing so they use the resources offered by smaller local economies while not observing social responsibility of taking advantage of the benefits of expanding to the less developed countries and in turn destroying local cultures and any chance of these countries being able to compete naturally with these larger economies.

It seems that in terms of business that it can be agreed that globalisation regardless of opinion of good and bad can be broadly defined as the process of the development of global links in trade and production in worldwide markets creating a network for ease of travel, communication and trade.

Historical Routes

Like the debate for the definition of Globalisation, the history of globalisation is equally debated with some believing that it stretches far into the past. There have been different theorists that believe that Globalization developed in history through periods of development. The esteemed Journalist for the New York Times Thomas Loren Friedman believes that Globalization expanded over three periods of human history. Period 1 began in (1492 -1800). Through the dominance of some nations, by using the means of shipping, a worldwide market opened with trading occurring between countries. An example can be that of the colonisation by the British and Portuguese where natural resources and other items were traded for condiments and finished goods, the British trading herbs and spices that were obtained from India and other Asian and African colonies with condiments from the U.S. and...
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