Nike
globalization
'Globalization ' is a slogan of key ideas for business theory and practice. It is often confusing; sometime used as a way of describing the spread and connectedness of production, communication and technologies across the world; the overlapping of economic and cultural activity; rather is also used to the efforts of the International Monetary Fund (IMF), the World Bank and others to create a global free market for goods and services; politically and potentially, damaging for a lot of poorer nations - is really a means to exploit the larger process; in the sense of connectivity in economic and cultural life across the world, has been growing for centuries. However, many believe the current situation is of a fundamentally different order to what has gone before. The speed of communication and exchange, the complexity and size of the networks involved, and the sheer volume of trade, interaction and risk give what we now label as 'globalization ' a peculiar force.( 1) With increased economic interconnection, some argue, multinational corporations. which rose the globalization of the 'brands ' like Coca Cola, Nike and Sony. Anthony Giddens (1990: 64) has described globalization as 'the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa '. This involves a change in the way we understand geography and experience localness. As well as offering opportunity it brings with considerable risks linked, for example, to technological change. . Globalization, thus, has powerful economic, political, cultural and social dimensions.
STEP Analysis is a useful tool for understanding the “big picture” of the environment in which Nike operate, and the opportunities and threats that lie within it. By understanding the environment, we can take advantage of the opportunities and minimize the threats. * Society.; Relevant factors from Nike 's
'Globalization ' is a slogan of key ideas for business theory and practice. It is often confusing; sometime used as a way of describing the spread and connectedness of production, communication and technologies across the world; the overlapping of economic and cultural activity; rather is also used to the efforts of the International Monetary Fund (IMF), the World Bank and others to create a global free market for goods and services; politically and potentially, damaging for a lot of poorer nations - is really a means to exploit the larger process; in the sense of connectivity in economic and cultural life across the world, has been growing for centuries. However, many believe the current situation is of a fundamentally different order to what has gone before. The speed of communication and exchange, the complexity and size of the networks involved, and the sheer volume of trade, interaction and risk give what we now label as 'globalization ' a peculiar force.( 1) With increased economic interconnection, some argue, multinational corporations. which rose the globalization of the 'brands ' like Coca Cola, Nike and Sony. Anthony Giddens (1990: 64) has described globalization as 'the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa '. This involves a change in the way we understand geography and experience localness. As well as offering opportunity it brings with considerable risks linked, for example, to technological change. . Globalization, thus, has powerful economic, political, cultural and social dimensions.
STEP Analysis is a useful tool for understanding the “big picture” of the environment in which Nike operate, and the opportunities and threats that lie within it. By understanding the environment, we can take advantage of the opportunities and minimize the threats. * Society.; Relevant factors from Nike 's
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