The Future of Cruise Industry

Topics: Cruise ship, Cruising, Cruise line Pages: 12 (3715 words) Published: November 25, 2010
The Future of Cruise Industry
Cruise industry has rapidly developing since 1990s; it becomes not only as transportation tool, but a modern way of travel and even lifestyle. It is regarded as ‘floating resorts’. This journal article focuses on the future development of cruising industry. It examines cruise industry on five main factors: the structure of the industry: high concentration and enter of Low-Cost cruise lines; the potential customers: whether aging population or young generation would be the major group of consumers; destinations and markets: define the most popular destinations and core markets, as well as the exploration of new markets and destinations; the new innovation of sea-based apartment, the safety and security issues, which significant raised concern recently; and whether the cruise industry is environmental sustainable. Three key sources are used to compare and contrast the viewpoints: Hospitality 2010, which is written by Dr. Cetron; Cruise Ship Tourism, written by Dr. Dowling; and the Cruise Ship Experience, written by Dr. Douglas. These key sources are very up-to-date and reliable, the key authors are admitted as experts whether in the business or academic field, their works are in line with the topic. This journal article identifies current situation and the future developing trends of the cruise industry. It concludes that he cruise industry has a very bright future if proper measurements and regulation are being introduced and well implemented.

Nowadays, Cruise industry is concerned as the most rapid growing sector in hospitality industry, which the business is expanding by 8 percent annually. In some specific area such as Alaska and Caribbean, it remains the top industry that contributes to the economy. Cruising business is expanding and changing world-wide; however, the industry is little understood by the society. Today, ships are not viewed as a means of transport but as floating resorts. Mega ships were introduced to carry more than 5,000 people; new ports on call and destinations are been discovered and on the way of developing the business. However, accomplished by the booming of the industry, several issues have been risen concerns on. This journal article will discuss six issues relate to the developing trends of cruise industry: the structure of the industry and further trends; the potential passengers; the existing and potential markets and destinations; the sea-based apartment—will it be popular; the concern of safety and security which is considered as primary factor due to the terrorist attacks; and the environmental issue: should corporations be self-guarded or forced to implement regulations. The thesis statement of the article is that cruise industry will overcome the difficulties and have a fortunate future.

The secondary research is based on both quantitative and qualitative data, include case studies, statistics and in-depth interviews. To support the secondary data, a primary research was conducted in the form of questionnaire. The sample gathered fourty international students that majoring in hospitality and tourism management in Sydney. The sample was gained from the Carrick College, International College of Management, Sydney and Holmes College. The nationalities are varies, include Sweden, Norwegian, Australian, Japanese, Korean and Chinese. The questionnaire combines ‘Yes or No’ questions, multiple choices and short answers. These questions are in line with secondary data that discussed in the journal article, identify whether people are interested and willing to experience cruising in the future. The aim of primary research is to explore whether the responses are support or against Dr Dowling (2006), Dr. Cetron (2006) and Dr. Douglas (2004)’ findings.

Literature Review
Ideas from two key sources are used to compare and contrast in this journal article. The first key source is chapter 8 from Hospitality 2010, which is written by Dr. Marvin J....
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