Executive Summary
Serenity day massage aims to be the premier spa in the Metro area. Through a unique combination of offered services and products, they will quickly gain market share. Serenity day will provide customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. The business will be set up as a partnership with Dyan Masbate, Lilibeth Regidor, April Manalo, Charmaine Bartolome, and Kristoffer Espiritu owning equal portions of the operation.
Products and Services
Serenity Day Massage offers a wide variety of mind and body healing services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting.
Location
Serenity Day Massage has chosen the Metro area as their city for the business venture. Additionally, the downtown area has undergone a recent renovation that has attracted a lot of new businesses as well as become a hot urban area.
Competitive Edge
Serenity Day Massage's competitive edge is their unique combination of services, location, and customer-centric focus. Both the extraordinary services and location has been detailed previously. Serenity Day Massage has set out since its inception to provide quality, dependable services. Serenity Day Massage has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer
service. All customers will leave Serenity Day Massage with a feeling that their needs were met well beyond any expectations that they previously had and far
better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service. This will ensure a high rate of return customers, allowing Serenity Day Massage to meet their ambitious goal of 90%.
Financials
Serenity Day Massage has forecasted substantial sales