Massage Marketing Plan

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  • Topic: Massage, Massage therapist organizations, Shiatsu
  • Pages : 8 (1957 words )
  • Download(s) : 194
  • Published : December 3, 2010
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Anointed Hands Spa- Marketing Plan

Keller Graduate School of Management- Onsite MM522

Shannon Hoskins

Tuesday, October 19, 2010

FINAL DRAFT

Executive Summary

Anointed Hands Massage will be a place where people will come to receive tranquil massages in the Mid-Town Atlanta area. The type of service being provided is therapeutic massage. The massage modalities that will be offered are Swedish massage and Stone therapy massage. At Anointed Hands Massage, clients will be able to pick and choose the time frame from thirty minutes to one hour and thirty minutes with the service of their choice and the prices are reasonable for clients to continue to come back. Clients today are not able to go on luxury vacations because of the economy. Now, when people have vacation days from their jobs, they go somewhere close and affordable. Anointed Hands Massage is the closest to having a luxury get-a-way because it’s a place for relaxation and the price is reasonable. They are able to leave a tip as well as come back to receive massage at the same location. The price strategy that will be used is market penetration. The prices at Anointed Hands Massage start low to drive higher sales volume and will allow more clients to come in for longer massage sessions. Word of mouth is the best advertising for Anointed Hands Massage. Meeting people and talking with them is far more effective than place an ad in a newspaper. This not only save Anointed Hands Massage money, but also the word gets out quicker. The goal of Anointed Hands Massage is to provide services to clients who are in need of relaxation. This paper will focus on the plan of starting a spa and promoting the services being offered. After reading this paper, readers will understand the steps Anointed Hands Massage will take to create a successful practice.

Service Description and Situation Analysis

Anointed Hands Massage will be a place where people will come to receive tranquil massages in the Mid-Town Atlanta area. The type of service being provided is therapeutic massage. The massage modalities that will be offered are Swedish massage and Stone therapy massage. Swedish massage is a general massage of the soft tissue of the body to induce a state of deep relaxation. Swedish massage includes effleurage (long gliding strokes), pẻtrissage (kneading), compression, vibration, and tapotement. Stone therapy massage is a combination process that uses various types and sizes of stones, which are heated or cooled, (Allen, 2006). The weight of the stone applies pressure to the points of the body, which causes the body to relax. Massage therapy is good for the mind, body, and soul. People today come to receive massage for many reasons: peace of mind, stress management, pampering and pleasure, and health and wellness. At Anointed Hands Massage, clients will be able to pick and choose the time frame from thirty minutes to one hour and thirty minutes with the service of their choice and the prices are reasonable for clients to continue to come back.

Current Market Situation

Following proper guidelines for opening Anointed Hands Massage will create an enormous win in the years to come. Because of the increased pace and multiple stresses of modern life, people have both a need and a desire for effective relaxation to counteract or reverse life pressures. With Anointed Hands Massage, clients are able to leave with no tension in problem areas of the body such as, the neck and shoulders. They are able to have a different outlook on their day by simply feeling more at ease. Clients today are not able to go on luxury vacations because of the economy. Now, when people have vacation days from their jobs, they go somewhere close and affordable. Anointed Hands Massage is the closest to having a luxury get-a-way because it’s a place for relaxation and the price is reasonable. Below is an analysis of Anointed Hands Massage to identify the pressures that can make...
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