DESCRIPTION OF LUX
Lux has been bringing the best of beauty to every woman since 1925.
During that time we’ve been known as the beauty secret of some of the world’s most glamorous stars, from Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe to Ashwarya Rai, Katrina Kaif and Shu Qi. Today, our range of beauty treats delights women in more than 100 countries every day.
OUR PRODUCT PHILOSOPHY
It’s quite simple really: it’s all about pleasure. Lux is committed to creating the indulgent skin treats women crave to provide an exceptional experience in and out of the shower.
We infuse our products with fine fragrances crafted by the world’s best perfume experts. We craft amazing textures, rich in indulgent ingredients, all designed to exceed your expectations. Lux is not just a soap that smells good; it’s a fine fragrance you can bathe in.
OUR BEAUTY PHILOSOPHY
Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day.
https://www.scribd.com/upload-document?archive_doc=87565312&escape=false&metadata=%7B%22context%22%3A%22archive_view_restricted%22%2C%22page%22%3A%22read%22%2C%22action%22%3A%22download_promo%22%2C%22logged_in%22%3Atrue%2C%22platform%22%3A%22web%22%7D
https://www.scribd.com/upload-document?archive_doc=24619794&escape=false&metadata=%7B%22context%22%3A%22archive%22%2C%22page%22%3A%22read%22%2C%22action%22%3A%22download_promo%22%2C%22logged_in%22%3Atrue%2C%22platform%22%3A%22web%22%7D
https://www.scribd.com/doc/17670914/Final-Lux-Report
https://www.scribd.com/doc/44705730/MARKETING-MIX-SWOT-ANALYSIS
During that time we’ve been known as the beauty secret of some of the world’s most glamorous stars, from Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe to Ashwarya Rai, Katrina Kaif and Shu Qi. Today, our range of beauty treats delights women in more than 100 countries every day.
OUR PRODUCT PHILOSOPHY
It’s quite simple really: it’s all about pleasure. Lux is committed to creating the indulgent skin treats women crave to provide an exceptional experience in and out of the shower.
We infuse our products with fine fragrances crafted by the world’s best perfume experts. We craft amazing textures, rich in indulgent ingredients, all designed to exceed your expectations. Lux is not just a soap that smells good; it’s a fine fragrance you can bathe in.
OUR BEAUTY PHILOSOPHY
Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day.
https://www.scribd.com/upload-document?archive_doc=87565312&escape=false&metadata=%7B%22context%22%3A%22archive_view_restricted%22%2C%22page%22%3A%22read%22%2C%22action%22%3A%22download_promo%22%2C%22logged_in%22%3Atrue%2C%22platform%22%3A%22web%22%7D
https://www.scribd.com/upload-document?archive_doc=24619794&escape=false&metadata=%7B%22context%22%3A%22archive%22%2C%22page%22%3A%22read%22%2C%22action%22%3A%22download_promo%22%2C%22logged_in%22%3Atrue%2C%22platform%22%3A%22web%22%7D
https://www.scribd.com/doc/17670914/Final-Lux-Report
https://www.scribd.com/doc/44705730/MARKETING-MIX-SWOT-ANALYSIS