Textiles and the Environment
1) What does green design mean?
The definition of “green design” is relatively simple. Green design is the intention to reduce or completely eliminate negative environmental impacts through thoughtful designs. The term often refers to the movement in the architecture and engineering industries towards buildings that incorporate the local environment and take advantages of nature resources such as sunlight, wind patterns, and geographic location to minimize the impact of building on the local, regional, and global environment. Sustainable building design attempts to make it healthier, less wasteful, and with fewer impacts on the natural environment through building design, materials, and building operations. Sustainable design tries to maximize overall efficiency and energy efficiency as well. Nowadays, however, the meaning of “green/sustainable design” encompasses not only buildings but all industries. The idea of “green” or “sustainable” entered the mainstream and has attracted public attention. There are many reasons why that concept is entering the mainstream and catch the attention of people: global warming, rising energy cost, the growing awareness and liability costs associated with “contamination of nature”, declining oil reserves, and concerns about limited supply.
Green/sustainable design is measured according to environmental, financial and social factors. As focusing on industrial development, humans have destroyed much of the nature. It is essential to accept that humans are dependent on the natural environment for their survival and wellbeing. According to Edwin Datschefski, consultant in environmental management and sustainable product design, green design have to meet the following requisites to achieve sustainability in terms of environmental aspects: all materials for manufacturing products have to be reusable, energy comes from renewable sources such as solar, wind and water power, no hazardous substances are emitted to the environment during manufacture and use, and the efficiency of product is improved by requiring 90% less materials, energy and water than the counterparts providing equivalent utility did in1990. Social sustainability is the ultimate goal of green design is creating and maintaining quality of life for people while financial and environmental factors are means to the end. Social sustainability concerns protecting the mental and physical health of members of the public, encouraging community, treating people fairy, and providing essential services. People in good condition easily can afford to develop and maintain a healthy society. Financial factor is important for two reasons: the majority of businesses will not pursue sustainability without profits and plenty promises quality of life. Unlike misconception, the goal of financial benefits can agree with the goals of environmental and social advantages. Well designed products maximize profitability and generate long term revenue by minimizing consumption of resources, using infinite energy, and meeting increasing eco-conscious consumers’ needs.
The green labels give advantages to the ethical customers and sustainable product industries both. Green labels have been tagged in order to communicate information to consumers. The labels ensure that the certified products by authority do not cause the environmental damages during manufacture and use: shoppers can tell at a glance that the product is safe for the nature and themselves as well due to the green labels. The logos encourage the customers to purchase the labeled products even though the products are more expensive than equivalents. Many people are sceptical of unjustified claims of companies, but green labels are the best way for the companies to prove that these claims are justified. It is very effective marketing strategy among any promotion or advertising plans. On the contrary, overusing labels could make shoppers confused. There are a number...
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