At times when sustainability seems to be the mantra for not only corporations but also the lay man, sustainable fashion is a much less understood term as "sustainability" alongside "fashion” are two seemingly contradictory concepts as fashion is all about change and sustainability is all about preservation. Sustainable fashion, in its purest form generates new ideas on how to produce fashion with a sense of ethics, organic or renewable resources, and socially responsible manufacturing techniques. Simply put, the term “eco-fashion” refers to stylized clothing that uses environmentally sensitive fabrics and responsible production techniques.
Our first motive is to spread awareness amongst the mass about sustainable fashion and the affects its absence has on our environment. The fashion industry is based on a model of continual economic growth fuelled by ever-increasing consumption of resources. What needs to be retained is – continual economic growth and what needs to be changed is – ever-increasing resource consumption. So what I propose here is an idea which can possibly be a giant step towards sustainable fashion. The concept central to this idea is – reusability. So what is to be done is that there is a central organization called SFO, Sustainable Fashion Organization. The SFO buys all the to-be-thrown or to-be-wasted clothes on a massive scale. Then the clothes are analysed and classified on the basis of their reusable ratio. The clothes which are good enough have a high reusable ratio. The best breeds are recycled and reused to create new clothes that are eco-friendly, economic and sustainable. While the not so good breeds are used in other areas like manufacturing doormats and bags.
In this paper, we try to present a model of business, that will be in optimal interest to industry, consumers, earth and ecosystem.
A Socio-Economic Model for Sustainable fashion
Sustainable fashion is creating a sustainable product with creativity and great innovation. Fashion is subject to creativity but sustainability is preserving, thus with fast moving competitive world it is hard to find the space for the word sustainable. There is lot of research taking place to find the most sustainable fiber but we all know that times flies and research continues. Many designers have begun experimenting with bamboo fibre, which absorbs greenhouse gases during its life cycle and grows quickly and in plenty without pesticides. Although it also causes environmental harm in production due to the chemicals used to create a soft viscose from hard bamboo. Hemp is one of the best choices for eco fabrics due to its ease of growth, though it is illegal to grow in some countries. Other alternative is synthetic fibers while critics still point to the chemicals used in making synthetic materials, this method significantly reduces water consumption and pollution, while cotton (organic or not) uses a tremendous amount of water during the growth and dyeing phases.
Future holds a great deal of importance in our world but the present is equally responsible for it. All research and development is for future something which is uncertain, which is yet to be discovered. My business model is for present and preserving future.
Gorman clothing, Stewart +Brown, Avita, Delano Collection, Look Organics etc are some of international brand which are into organic eco fashion but cost of production is still high due to the small market. Fashion industry is doing a lot to preserve the future but return on investment is low, the market share is small as the products are not readily available and they are expensive. People are not aware of fashion sustainability and they do not know which fibers life span is high with less carbon footprint. They are not familiar with the problems associated with fashion products as for most of the people cotton is sustainable and eco friendly; they are not educated on things like which garment is...
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