Tesco - Information System Strategy

5/6/2012

TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT
Report by MALVIYA Nikita SEKARAN Krish-bharadwaj NALLIANNAN Arun HERNANDEZ Cesar Class: MIB-32 Option : Changing competitive environment and E-Business Instructor: Federico Pigni

TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT

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Comment Form for Assessed Work

Section One
Name (s)

To be completed by the student

Please tick as appropriate
MBA FT

MALVIYA Nikita .....................................................

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MIB

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Undergraduate

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SEKARAN Krish-bharadwaj ..................................................... NALLIANNAN Arun ................................................................... HERNANDEZ Cesar ........................................................................

MBA PT

MSc

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Diploma

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Certificate

Specialization Intake n° MIB 32 (2012 – 2014)

Student ID Number (s) Subject

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Grenoble Main Campus

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Off site (state which one) ……………………………

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Information System....................................................................................................................

Assignment

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Oral Presentation

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Exam

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Title TESCO.COM: INFORMATION SYSTEM STRATEGY in CHANGING COMPETITIVE ENVIRONMENT.................................. I hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or other form of cheating; my work will be referred to the Disciplinary Committee which may result in my exclusion from the program. Signature ............................................................................................ Date Sunday, 06 May 2012 .............................................

Section Two

To be completed by the Professor I lecturer

Note below your comments on content, structure and presentation. Comments on specific points should be written on the assignment. Enter grade out of 20

References: Armstrong, A., Enright, H., Lempers, E. and Rauch, S. (1996), What’s wrong with the consumer goods organisation, The McKinsey Quarterly, No. 1, pp. 126 -35. Bolton, R.N., Kannan, P.K. and Bramlett, M.D. (2000), Implications of loyalty program membership and services experience for customer retention and value”, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 95-108. Burt, S. and Sparks, L. (2003), “E-commerce and the retail process: a review”, Journal of Retailing and Consumer Service, Vol. 10, pp. 275-86. Buttle, F. (1996), Relationship Marketing: Theory and Practice, Paul Chapman, London. Byrom, J. (2001), “The role of loyalty card data within local marketing initiatives”, International Journal of Retail & Distribution Management, Vol. 29 No. 7, pp. 333-41. Byrom, J., Hernandez, T., Bennison, D. and Hooper, P. (2001), “Exploring the geographical dimension in loyalty card data”, Marketing Intelligence & Planning, Vol. 19 No. 3, pp. 162-70. Chp.8 Segmenting and Targeting Markets. (2012, 03 01). Retrieved 03 01, 2012, from blogspot.com: http://stylehm.blogspot.com/2011/05/chp8-segmenting-and-targeting-markets.html Christopher, M., Payne, A. and Ballantyne, D. (1991), Relationship Marketing, Butterworth-Heinemann, Oxford. Divett, M., Crittenden, N. and Henderson, R. (2003), “Actively influencing consumer loyalty”, Journal of Consumer Marketing, Vol. 20 No. 2, pp. 109-26. Foss, B. and Stone, M. (2001), Successful Customer Relationship Marketing, Kogan Page, London. Grant, D.B., Kotzab, H. and Xing, Y. (2006), “[e-mail]: Erfolg im Online-Lebensmittelhandel oder Wie macht das der Tesco?”, in Schnedlitz, P., Buber, R., Reutterer, T., Schuh, A. and Teller, C. (Eds), Innovationen In Marketing Und Handel, Linde, Vienna, pp. 203-13. Piccoli Gabriele (2008) Information Systems for Managers: Text and Cases, Wiley and Sons TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT 12