Tesco - Information System Strategy

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5/6/2012

TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT Report by MALVIYA Nikita SEKARAN Krish-bharadwaj NALLIANNAN Arun HERNANDEZ Cesar Class: MIB-32 Option : Changing competitive environment and E-Business Instructor: Federico Pigni

TESCO.COM: INFORMATION SYSTEM STRATEGY IN CHANGING COMPETITIVE ENVIRONMENT

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Comment Form for Assessed Work

Section One
Name (s)

To be completed by the student

Please tick as appropriate
MBA FT

MALVIYA Nikita .....................................................

□ □

MIB



Undergraduate

□ □

SEKARAN Krish-bharadwaj ..................................................... NALLIANNAN Arun ................................................................... HERNANDEZ Cesar ........................................................................

MBA PT

MSc



Diploma



Certificate

Specialization Intake n° MIB 32 (2012 – 2014)

Student ID Number (s) Subject

.............................................................

Grenoble Main Campus



Off site (state which one) ……………………………



Information System....................................................................................................................

Assignment



Oral Presentation



Exam



Title TESCO.COM: INFORMATION SYSTEM STRATEGY in CHANGING COMPETITIVE ENVIRONMENT.................................. I hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or other form of cheating; my work will be referred to the Disciplinary Committee which may result in my exclusion from the program. Signature ............................................................................................ Date Sunday, 06 May 2012 .............................................

Section Two

To be completed by the Professor I lecturer

Note below your comments on content, structure and presentation. Comments on specific points should be written on the assignment. Enter grade out of 20 on the bottom of this page. Please indicate whether this is a first or a second grading.

□ First grading…□ Second grading

Professor's name ............................................................................ Signature .......................................................................................... Date received ..................................................................................... IN CHANGING COMPETITIVE ENVIRONMENT Date returned to student ............................... TESCO.COM: INFORMATION SYSTEM STRATEGY

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TABLE OF CONTENTS
Concept Outline ...................................................................................................................................................... 3 Introduction ............................................................................................................................................................ 4 History of Tesco ...................................................................................................................................................... 4 Arrival of Tesco.com ............................................................................................................................................... 4 Environmental characteristics ................................................................................................................................ 5 Future opportunities and Recommended Actions: ................................................................................................ 8 Opportunity to sell recipe ingredients................................................................................................................ 8 Opportunity to target rural areas ....................................................................................................................... 8 Opportunity to improve in-store experience:...
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