Tescos Aims and Objectives

Topics: Retailing, Better, Sales Pages: 2 (585 words) Published: March 8, 2013
Tescos aims and objectives
To grow the uk core - Tesco wish to expand on the number of stores in the UK, also the number of services they provide in the UK Their goal is “to grow the uk core” is as relevant today as it was in 1997. The UK is the largest business in the Group and a key driver of sales and profit. The objective is to improve the shopping trips, driving a strong pace This year, they are making a £1 billion commitment to improve the shopping trip, driving a strong pace of improvement in the things that matter for customers which will involve significant revenue and capital investment. These changes will reinvigorate the shopping trip for customers, and consequently deliver improved performance for shareholders.

To be an understanding international retailer in stores and online Another of our original goals was to be a ‘successful international retailer’. In 1997, our international businesses generated 1.8% of the Group’s profits. The objective is to respect their markets outside the UK.

Today they represent 30% and they’re now either number one or number two in eight of their 12 markets outside the UK. So they’re already ‘successful’ and are working to be an outstanding international retailer in stores and online.

To be strong in everything they sell as they are in food
In 1997, they were largely a food retailer so they set themselves the challenge of becoming ‘as strong in non-food as in food’. Their objectives is to offer offer an ever wider variety of products to customers, the term non-food no longer does justice to all the products and services they sell. This will allow them to be as strong in everything we sell as we are in food.

To grow retail service in all their markets
In 201l they updated their original strategic objective of developing retailing services into ‘to grow retail services in all our markets’. Today, Tesco Bank is a key part of the potential we see in retail services, generating £1 billion in revenue this...
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