Telecommunication Industry in Bangladesh: Comparing Grameen Phone and Mobile Operator Aktel
|Executive summery |
Telecommunication industry is a booming sector in Bangladesh which is leading by Grameen phone and followed by the some mobile operator like Aktel, Banglalink, Warid telecom, City cell, Teletalk. This study is basically on Aktel; rationally we have taken Grameenphone as a benchmark. Aktel is one of the early comers in the mobile sector but its current position is not satisfactory. Their progress is not significant in comparison to Grameen phone and other existing operator. This study tried to scrutinize the gap between them from the perspective of quality service. We have made this comparison on the basis of some criteria such as customer care center, network capacity, customer satisfaction, corporate social responsibility, internet facility, employee satisfaction, brand image & number of subscriber. This study has found some limitations of Aktel on the basis of above criteria, tried to recommend some suggestion to reduce the gap.
|Introduction |
Aktel is the third largest mobile phone company in terms of revenue and subscribers (8.59 million as of February 2009). In terms of earning profit, Aktel was the second position in 2008 & secured 3rd place in market position. It is the first mobile phone operator in the country to give GPRS service to the subscribers. Aktel launched its operation on the 15th November 1997 in Dhaka and on 26 March 1998 in Chittagong. Aktel started its journey with the earnest efforts of late Mr. Zahir uddin khan. Now Aktel stake is being shared by telecom Malaysia, Axiata, Docomo along with A.K.Khan. Though Aktel has started its journey since 1997 & it was the 2nd telecommunication company in
Telecommunication industry is a booming sector in Bangladesh which is leading by Grameen phone and followed by the some mobile operator like Aktel, Banglalink, Warid telecom, City cell, Teletalk. This study is basically on Aktel; rationally we have taken Grameenphone as a benchmark. Aktel is one of the early comers in the mobile sector but its current position is not satisfactory. Their progress is not significant in comparison to Grameen phone and other existing operator. This study tried to scrutinize the gap between them from the perspective of quality service. We have made this comparison on the basis of some criteria such as customer care center, network capacity, customer satisfaction, corporate social responsibility, internet facility, employee satisfaction, brand image & number of subscriber. This study has found some limitations of Aktel on the basis of above criteria, tried to recommend some suggestion to reduce the gap.
|Introduction |
Aktel is the third largest mobile phone company in terms of revenue and subscribers (8.59 million as of February 2009). In terms of earning profit, Aktel was the second position in 2008 & secured 3rd place in market position. It is the first mobile phone operator in the country to give GPRS service to the subscribers. Aktel launched its operation on the 15th November 1997 in Dhaka and on 26 March 1998 in Chittagong. Aktel started its journey with the earnest efforts of late Mr. Zahir uddin khan. Now Aktel stake is being shared by telecom Malaysia, Axiata, Docomo along with A.K.Khan. Though Aktel has started its journey since 1997 & it was the 2nd telecommunication company in