Distribution Mapping and Dealer Satisfaction Survey for Nokia Phones
Distribution Mapping & Dealer Satisfaction survey for Nokia Mobile Phones |
A PROJECT REPORT
Under the guidance Of
Mr. Neeraj Arora
______________________________
MOHAMMAD AREEB
Roll no: 521159708
______________________________
in partial fulfilment o f the requirement for the award of the degree
Of
MBA
IN
[Marketing]
JUNE 2013
ACKNOWLEDGEMENTS
First, I thank my Supervisor Mr. Neeraj Arora for his continuous support to making this project Mr. Neeraj Arora was always there to listen and to give advice. He is responsible for involving me in this project in the first place. He taught me how to ask questions & which technique used for analysis. He showed me different ways to approach for the analysis.
Special thanks goes to my friend Miss Seema, who is most responsible for helping me complete the writing of this Project
Bonafide Certificate:
BONAFIDE CERTIFICATE
Certified that this project report titled "Distribution Mapping & Dealer Satisfaction survey for Nokia Mobile Phones” is the bonafide work of “Mohammad Areeb” who carried out the project work under my supervision. SIGNATURE SIGNATURE
HEAD OF THE DEPARTMENT FACULTY IN CHARGE
Executive Summary
The main objective of the project is to study the satisfaction levels of customers, Product awareness and Consumer Behaviour with reference to NOKIA mobile handset user‘s.
Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.
Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur ,Lucknow ,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio in Bangalore.
Over the years, the company has
A PROJECT REPORT
Under the guidance Of
Mr. Neeraj Arora
______________________________
MOHAMMAD AREEB
Roll no: 521159708
______________________________
in partial fulfilment o f the requirement for the award of the degree
Of
MBA
IN
[Marketing]
JUNE 2013
ACKNOWLEDGEMENTS
First, I thank my Supervisor Mr. Neeraj Arora for his continuous support to making this project Mr. Neeraj Arora was always there to listen and to give advice. He is responsible for involving me in this project in the first place. He taught me how to ask questions & which technique used for analysis. He showed me different ways to approach for the analysis.
Special thanks goes to my friend Miss Seema, who is most responsible for helping me complete the writing of this Project
Bonafide Certificate:
BONAFIDE CERTIFICATE
Certified that this project report titled "Distribution Mapping & Dealer Satisfaction survey for Nokia Mobile Phones” is the bonafide work of “Mohammad Areeb” who carried out the project work under my supervision. SIGNATURE SIGNATURE
HEAD OF THE DEPARTMENT FACULTY IN CHARGE
Executive Summary
The main objective of the project is to study the satisfaction levels of customers, Product awareness and Consumer Behaviour with reference to NOKIA mobile handset user‘s.
Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.
Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur ,Lucknow ,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio in Bangalore.
Over the years, the company has
References: * Marketing research book by Naresh K. Malhotra (fifth edition ) * Indian Journal of Marketing July 2009 * Indian Journal of Marketing June 2007 * Business Today June 2008 * nokia.co.in * motorola.com * Original Structure.htm