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Distribution Mapping and Dealer Satisfaction Survey for Nokia Phones

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  • June 2013
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Distribution Mapping & Dealer Satisfaction survey for Nokia Mobile Phones|

A PROJECT REPORT

Under the guidance Of
Mr. Neeraj Arora
______________________________
MOHAMMAD AREEB
Roll no: 521159708
______________________________

in partial fulfilment o f the requirement
for the award of the degree
Of
MBA
IN
[Marketing]

JUNE 2013

ACKNOWLEDGEMENTS

First, I thank my Supervisor Mr. Neeraj Arora for his continuous support to making this project Mr. Neeraj Arora was always there to listen and to give advice. He is responsible for involving me in this project in the first place. He taught me how to ask questions & which technique used for analysis. He showed me different ways to approach for the analysis.

Special thanks goes to my friend Miss Seema, who is most responsible for helping me complete the writing of this Project

 

Bonafide Certificate:

BONAFIDE CERTIFICATE

Certified that this project report titled "Distribution Mapping & Dealer Satisfaction survey for Nokia Mobile Phones” is the bonafide work of “Mohammad Areeb” who carried out the project work under my supervision.

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT FACULTY IN CHARGE

Executive Summary
The main objective of the project is to study the satisfaction levels of customers, Product awareness and Consumer Behaviour with reference to NOKIA mobile handset user‘s.

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.

Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur ,Lucknow ,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio in...

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