Performance of Telecom Organizations in Pakistan
BUSINESS RESEARCH
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Submitted by: Tayyab Ali Baig Bilal Ahmed Hashmi
Umar Farooq
Submission date: 6th-May-2013
Performance of Telecom Organizations in Pakistan: An Exploratory Study
1. INTRODUCTION
In mid 2000 decade the telecom industry boom remarkably in Pakistan, especially in private sector. The services offered by the private telecom industry set a competitive trend among private as well as public telecom companies of Pakistan. The competition offered a number of services by each telecom company to satisfy their customers. Purpose of this study is to evaluate the overall performance of the public and private telecom organizations in Pakistan in the year 2010 on the bases of selected key performance indicators and their manipulation under a valid hypothesis.
This study is exploratory and descriptive nature that correlates the selected general key performance indicators which must be taken into account by all telecom companies of Pakistan. For the purposeful study we selected each two telecom companies of Pakistan; PTCL and NTC (public telecom industries of Pakistan), and MOBILINK and WARID (private telecom companies of Pakistan).
There are five key performance indicators are selected for the study that are directly affect and influence the telecom organizational performance, namely coverage, quality, availability, customer satisfaction and frequency of usage. These Key performance indicators tested against a valid hypothesis.
As the study is exploratory this is conducted in the Islamabad region which explores the performance level of telecom industry in Pakistan. Customer attraction is an important factor that determines the performance of the industry. We formulate a questionnaire (see Annexure-1) for general survey surveys to assess performance of telecom industry in Pakistan. We conducted statistical analysis (Co-relation analysis) and descriptive analysis to
[pic]
Submitted by: Tayyab Ali Baig Bilal Ahmed Hashmi
Umar Farooq
Submission date: 6th-May-2013
Performance of Telecom Organizations in Pakistan: An Exploratory Study
1. INTRODUCTION
In mid 2000 decade the telecom industry boom remarkably in Pakistan, especially in private sector. The services offered by the private telecom industry set a competitive trend among private as well as public telecom companies of Pakistan. The competition offered a number of services by each telecom company to satisfy their customers. Purpose of this study is to evaluate the overall performance of the public and private telecom organizations in Pakistan in the year 2010 on the bases of selected key performance indicators and their manipulation under a valid hypothesis.
This study is exploratory and descriptive nature that correlates the selected general key performance indicators which must be taken into account by all telecom companies of Pakistan. For the purposeful study we selected each two telecom companies of Pakistan; PTCL and NTC (public telecom industries of Pakistan), and MOBILINK and WARID (private telecom companies of Pakistan).
There are five key performance indicators are selected for the study that are directly affect and influence the telecom organizational performance, namely coverage, quality, availability, customer satisfaction and frequency of usage. These Key performance indicators tested against a valid hypothesis.
As the study is exploratory this is conducted in the Islamabad region which explores the performance level of telecom industry in Pakistan. Customer attraction is an important factor that determines the performance of the industry. We formulate a questionnaire (see Annexure-1) for general survey surveys to assess performance of telecom industry in Pakistan. We conducted statistical analysis (Co-relation analysis) and descriptive analysis to
References: 1. Bessey B. Esu (Corresponding author) - Department of Marketing, University of Calabar, Niger and Benjamin J. Inyang - Department of Business Management, University of Calabar, Niger Ref: International Journal of Business and Management Vol. 4, N0. 4 April 2009 (www.ccsenet.org/journal.html.) 2. F.John Rey, 2009; Salma Y. M. Mahmoud, 2001; Albert P C Chan, 2004; RF Cox, 2003. 3. Simon Betham, 2004. 4. Kala Seetharam Sridhar, Telecommunications Infrastructure and Economic Growth: Evidence from Developing Countries, Applied Econometrics and International Development, Vol 7, No 2, 2007. 5. Pekko Vehviläinen*, Kimmo Hätönen**, and Pekka Kumpulainen*, data mining in quality analysis of digital mobile telecommunications network, XVII IMEKO World Congress, Metrology in the 3rd Millennium, June 22 −27, 2003, Dubrovnik, Croatia. 6. PTA’s Annual Report for year 2009-10. 7. All the figures quoted have been taken from the PTA’s site: www.pta.gov.pk. 8. PTCL-Performance review and recommendation, Babar Bahtti, April 29. 9. Mario Bunge, Theory and Decision, Volume 3, 1973. 10. Melissa Bushman, 2007.