Team 4 Day Store Marketing Plan
STAY COOL. BE COOL.
TEAM 2
TEAM 2 STAY COOL. BE COOL.
TEAM 2
TEAM 2
Marketing Plan Semester 2, 2013 Tutor: Kim Vu Team 2 Naing Aung - 42991742 Subashini Ramash - 43319080 Christopher Lie - 43103382
Table of Contents:
1. Introduction ………………………………………………………………………………………… 3
2. Current Situation Analysis ……..…………………………………………………………….. 3 3.1 Internal: 3.2.1 Mission ………………………………………………………………………………. 3 3.2.2 Resources ………………………………………….....……………………………. 4 3.2.3 Offering ……………………………………………………………………………... 4 …show more content…
Carlton & United Breweries (CUB), Tooheys, Monteiths, Barossa, etc. Other business partnerships would include pubs and bars - i.e. The Royal Exchange, Plough Inn, Down Under Bar and Grill, etc. Cooperate event companies such as Fresh Events, Brisbane Event Management (BEM), would also play a part as a business partnership with Chillsner. Some of these companies would cater to festive events such as Oktoberfest, Queensland Beer Week, Five Flavours, which would be an effective way of promoting brand …show more content…
2013. Chillsner-vs-beercicle-beer-chiller-review. [online] Available at: http://www.bottleserviceshowcenterpieceicecooler.com/Chillsner-vs-beercicle-beer-chiller-review.html [Accessed: 28 Aug 2013].
16) Australian Government Preventive Health Taskforce [Online] Available at: http://www.health.vic.gov.au/vdapc/downloads/alcohol-report.pdf [Accessed: 01 Sept 2013].
17) Australian Government Department of Health and Ageing [Online] Available at: http://www.health.gov.au/internet/drugstrategy/publishing.nsf/Content/0A14D387E42AA201CA2574B3000028A8/$File/mono70.pdf [Accessed: 02 Sept 2013].
18) Alcohol consumption in Queensland 2011 [Online] Available at: http://www.health.qld.gov.au/epidemiology/documents/alcohol-2011-fs.pdf [Accessed: 04 Sept 2013].
19) Alcohol Use and Harms in Australia (2009) –Information Paper Available at: https://ama.com.au/alcohol-use-and-harms-australia-2009-information-paper [Accessed: 06 Sept 2013].
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TEAM 2
TEAM 2 STAY COOL. BE COOL.
TEAM 2
TEAM 2
Marketing Plan Semester 2, 2013 Tutor: Kim Vu Team 2 Naing Aung - 42991742 Subashini Ramash - 43319080 Christopher Lie - 43103382
Table of Contents:
1. Introduction ………………………………………………………………………………………… 3
2. Current Situation Analysis ……..…………………………………………………………….. 3 3.1 Internal: 3.2.1 Mission ………………………………………………………………………………. 3 3.2.2 Resources ………………………………………….....……………………………. 4 3.2.3 Offering ……………………………………………………………………………... 4 …show more content…
Carlton & United Breweries (CUB), Tooheys, Monteiths, Barossa, etc. Other business partnerships would include pubs and bars - i.e. The Royal Exchange, Plough Inn, Down Under Bar and Grill, etc. Cooperate event companies such as Fresh Events, Brisbane Event Management (BEM), would also play a part as a business partnership with Chillsner. Some of these companies would cater to festive events such as Oktoberfest, Queensland Beer Week, Five Flavours, which would be an effective way of promoting brand …show more content…
2013. Chillsner-vs-beercicle-beer-chiller-review. [online] Available at: http://www.bottleserviceshowcenterpieceicecooler.com/Chillsner-vs-beercicle-beer-chiller-review.html [Accessed: 28 Aug 2013].
16) Australian Government Preventive Health Taskforce [Online] Available at: http://www.health.vic.gov.au/vdapc/downloads/alcohol-report.pdf [Accessed: 01 Sept 2013].
17) Australian Government Department of Health and Ageing [Online] Available at: http://www.health.gov.au/internet/drugstrategy/publishing.nsf/Content/0A14D387E42AA201CA2574B3000028A8/$File/mono70.pdf [Accessed: 02 Sept 2013].
18) Alcohol consumption in Queensland 2011 [Online] Available at: http://www.health.qld.gov.au/epidemiology/documents/alcohol-2011-fs.pdf [Accessed: 04 Sept 2013].
19) Alcohol Use and Harms in Australia (2009) –Information Paper Available at: https://ama.com.au/alcohol-use-and-harms-australia-2009-information-paper [Accessed: 06 Sept 2013].
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