ASSIGNMENT COVER SHEET
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Doctoral Comprehensive Strategic
Assignment 2 – Marketing Flyer Plan
Please find attached hereto the Marketing Flyer Plan for Assignment Number 2. Thanks.
Faculty Use Only
This assignment analyzes the key business environment considerations for a new marketing initiative for XYZ Construction, Inc. Specifically, the goal of this assignment is to create a plan for the design of a marketing flyer so that the owners of XYZ Construction, Inc. can prepare to expand operations nationally and internationally and educate potential customers on the services offered by the firm. To accomplish this goal, an outline of the key offerings of XYZ Construction, Inc. is presented, including (1) the residential and private services offered by the firm, and areas that are compatible for expansion; and (2) project...
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