Tastee Snax Cookies

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Managerial Decision
Making
Led by Professor:
Ocampo y Vilas

Business Report
Business Report
MacPherson Refrigeration
Tastee Snax Cookie Company

By Stefanie
By Stefanie Adriaenssens,
Astrid de P
Astrid de Paep, Soundharya
Jayaraman
Jayaraman, Evie Tanghe &
Yudistira Sa
Yudistira Sanggramawi jaya

10th Octob
17th October 2012
Antwerp M
Antwerp Management School
1

Table of Contents
INTRODUCTION .............................................................................................................................................. ..3 1

PROBLEM STATEMENT .......................................................................................................................... 4

2

ASSUMPTIONS & APPROXIMATIONS ................................................................................................ 4

3

SOLUTION APPROACH ............................................................................................................................ 5

4

RESULTS ...................................................................................................................................................... 5

5

WHAT-IF ANALYSIS ................................................................................................................................ 6

6

OVERALL RECOMMENDATIONS .......................................................................................................... 7

7

APPENDIX ................................................................................................................................................... 8 7.1

TABLE 1: ACTIVITIES WITH CRASHED TIME AND ADDITIONAL COSTS .......................................................... 8

7.2

TABLE 2: CPM DEADLINE INPUT 46,47 & 48 WEEKS................................................................................... 9

7.3

TABLE 3: CPM DEADLINE OUTPUT 48 WEEKS............................................................................................. 10

7.4

TABLE 4: CPM DEADLINE OUTPUT 47 WEEKS............................................................................................. 11

7.5

TABLE 5: CPM DEADLINE INPUT 46 WEEKS ................................................................................................ 12

7.6

TABLE 6: RECOMMENDATIONS REGARDING CRASH TIME ........................................................................... 13

7.7

FIGURE 1: NETWORK OF ACTIVITIES ............................................................................................................... 14

2

Introduction
Tastee Snax Cookie Company is a producer of baked-goods snacks in the southeastern United States. Due to negative press reports about fat consumption and introduction of heavy advertisements of no-fat baked goods by other manufacturers, Tastee Snax Cookie Company lost a big share of the market the past year. And thus, the company had to develop and manufacture no-fat cookies soon in order to secure its share in the no-fat baked goods market.

The vice president of the company was made to understand by an expert that Critical Path Methodology (CPM), a project-planning scheduling technique, could be used to introduce new products in the market. He put a dynamic project manager in charge to overlook the coordination efforts of different departments in the organization to ensure that the respective assigned tasks were completed on time.

In this case study, we start by addressing the problem statement of introducing a new no-fat cookie to the market. Secondly the objective is identified. Thirdly we discuss the assumptions and approximations that need to be considered before determining the solution approach. Keeping in mind the objective of the case, we then analyzed the results. Finally we present our recommendations to Tastee Snax Cookie Company.

3

1. Problem Statement
The problem we address in this report...
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