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Target's Target Market

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Target's Target Market
Being a frequent shopper at Target, the value that I see delivered for all customers in the price and quality they offer to compete with their competitors. Target makes it clear that they believe in “great shopping, anytime, anywhere, celebrating diversity and inclusion, design for all, community support and engagement, more for your money, and a fun and rewarding place to work.” (Cornell) On top of suiting needs for almost all customers, their customer service is always outstanding and never falls short. Target has become a one stop shop offering clothes, work supplies, school supplies, groceries and many more everyday needs. These values and services are directly towards moms.
For several years, the target market has been minivan moms. Roughly
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