Target

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  • Topic: Target Corporation, Retailing, Big-box store
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King Saud University
College of Administrative Sciences

Strategic Management

597 BUS

Case analysis
Target Corporation

Professor

Dr. Nadia Ayoub

Submit by

Ghadeer Al- Mutawa Reem Abdul Jabbar

9, January 2007

Contents

Introduction

Vision Statement

Mission Statement

Strategy Analysis

State 1: The Input Stage
External Factor Evaluation
o Opportunities
o Threats
Competitive Profile Matrix
Internal Factor Evaluation
o Strengths
o Weaknesses
Summary of Financial Ratios in Target Corporation

Stage 2: The Matching Stage

1) The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3) The Grand Strategy Matrix,
4) The Internal-External (IE) Matrix.

Summary of Matrix Analysis

Stage 3: The Decision Stage

Quantitative Strategic Planning Model [QSPM]

Recommendations

Epilogue

Introduction

Target Corporation is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Target Corporation is the third-largest general merchandise retailer in the United States. It offers an assortment of general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor; as well as a line of food items. The company operates its stores under Target and SuperTarget brands. It also sells its merchandise online, as well as offers credit cards to its customers. In addition, the company runs Target Clinics in select twin cities Target stores, which offer various services, including flu shots; and treatment for common illnesses, such as strep throat, bronchitis, and skin conditions. Target's first store opened in Roseville, Minnesota, in 1962. Its on-trend merchandise at affordable prices launched a new era in discount retailing. This "T-1" stores were easy to shop, attractive and always clean. It served as the prototype for every Target store opened since then, and it changed how consumers think about discount shopping.

Today, Target operates approximately 1,500 stores in 47 states, including more than 175 Super Target® stores that add an upscale grocery shopping experience. In addition to the photo processing, pharmacy and Food Avenue® restaurants found in almost every Target, Super Target includes an in-store bakery, deli, and meat and produce sections. The corporation consists of six operating divisions, three of which are the retail stores Target, Marshall Field’s, and Mervyn’s. In addition, there is target direct (direct marketing and electronic retailing division), Target Financial Services, and Associated Merchandising Corp. Robert Ulrich, Chair and CEO, has led these six divisions since 1994. Target Corporation evolved from two long-standing retail chains, Dayton’s and Hudson’s. In 1903, George Dayton established Dayton Dry Goods store in Minneapolis, MN that offered return privileges and liberal credit. His store eventually expanded into a full-line department store that was twelve stories tall. In 1966, Dayton’s gone public and grew through acquisitions. Hudson’s originally began in 1873 when Joseph Hudson opened a men’s clothing store in Detroit that offered its customers return privileges and price marking instead of bargaining. Hudson’s became the largest retailer of men’s clothing by 1891. After World War II, both companies saw the need to expand into the growing suburban market. It was the largest shopping center of its time in the United States. In 1956, Dayton’s built the world’s first fully enclosed shopping mall, Southdale. In 1962, Dayton’s opened the first Target store....
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