Ceylon Cold Stores
2. SWOT Analysis
3. PESTEL Analysis
1. Political & Legal
4. Social & Environmental
4. Porters 5 Forces
1. The power of Buyers
2. The power of Suppliers
3. Competitive Rivalry
4. The threat of Substitutes
5. Threat of New Entrant
Ceylon Cold Stores Limited (CCS) is a Sri Lanka-based company which was originally known as The New Colombo Ice Company and was introduced more than 100 years ago. They purchased Colombo Ice Company in 1894 which was producing ice and mineral water those days. It is now mainly recognized as Elephant House .In 1936; CCS introduced latest machinery in their production line to introduce carbonated soft drinks. The principal activities of the Company currently are manufacturing and marketing of beverages and frozen confectionary. The Company operates in two business segments: manufacture and retail trade. Ceylon Cold Stores Limited is now owned by John Keells Holdings.
As for the assignment we would be focusing on the beverage sector of CCS. Elephant House Soft Drinks manufactures various soft drinks and few of their key products are mentioned below.
Elephant Cream Soda
Elephant Ginger Beer
Elephant Apple soda
Elephant Orange Crush
And the two main soft drinks we are concentrating are Elephant house ginger beer which has been recently named as EGB, and Elephant house Cream Soda.
2. SWOT Analysis
Strong Brand Name
With a history dating back further than the 1860's Elephant Brand has a rich heritage that is rivaled by few brands in the world. Elephant Ginger Beer is an extremely popular brand in Sri Lanka and since most of the Sri Lankan customers are ethnocentric buyers, they are happy to buy products which are produces locally. This is a big strength CCS holds when it comes to soft drinks in Sri Lanka. ‘Elephant brand soft drinks have been re-positioned as "proudly Sri Lankan", playing on the emotionality of Sri Lankan public. “Be Sri Lankan, buy Sri Lankan” (Tuesday, 25 May 2004 Online edition of Daily News)
Elephant soft drinks have a wide product choice, with each having their own unique tastes and quality. When considering Elephant Ginger Beer and Cream Soda it has its own special trademark tastes which over the years other companies over have tried to duplicate.
Committed and extraordinary group of employees help Ceylon Cold Stores to reach their target. The employees play a big role as a source of motivation to the organisation. Various employee training programmes are conducted in the organisation to improve the skill of the employees and to educate them. This helps the company to have a strong bond with its work force.
Ceylon Cold Stores holds a strong grip on Sri Lankan carbonated beverage market. Elephant house soft drinks are the market leaders in the industry with 47% market share. Elephant Ginger Beer and Cream Soda are the top most consumed soft drinks in the island.
Closely examine the key cost-bases, especially in procurement and overheads have helped Ceylon Cold Stores to cut cost. As a result has reduced the burden of the customer when it comes to pricing. This has helped on the growth in products.
Accreditations and Certifications
Ceylon Cold Stores is a highly reputed company in the island. This has been proven by various awards and certification. Due to the continuous efforts at improving efficiencies and commitment to quality, Ceylon Cold Stores has...