Squirt Case Study
Target Market
Market and Competitive Analysis
Market
In the market, the soft drink industry is currently growing, with hundreds of registered brand names for carbonated soft drinks within the United States.
Squirt competes with Coca Cola’s two grapefruit carbonated soft drink brand- Citrus and Fresca.
Squirt also competes on a more broad level of the citrus flavored soft drink category with Pepsi-Cola’s Mountain and Mellow Yellow Surge.
SWOT Analysis
Strengths: Market
Dr. Pepper/Snapple group distribute mores than 50 brands of carbonated soft drinks, and other premium beverages across the United States, Canada, Mexico and the Caribbean.
Dr. Pepper/ Snapple Group, Inc. found a niche market in creating non-cola beverages.
According to Beverage Digest, Dr. Pepper/Snapple Group, Inc. is the best selling flavored carbonated soft drink company in the United States
Dr Pepper/ Snapple Bottling Group is the third largest bottling company in the US. Strengths: Product Category
Squirts popularity in Mexico gives Squirt a competitive advantage in capturing a large segment of growing the Hispanic market.
Squirt is the #1 selling grapefruit carbonated soft drink in the United States and a leading grapefruit carbonated soft drink in Mexico.
Squirt has the highest brand recognition in the grapefruit soft drink market.
Squirt’s logo and labeling is bright and recognizable.
Squirt’s bottles are made from recycled materials
Squirt is a non-alcoholic beverage.
No age restrictions on purchase of squirt.
Squirt has a distinctive tangy citrus flavor.
Squirt is a low-level sodium beverage.
Caffeine-free.
Many means of distribution; easy access to consumers.
Sold in vending machines for easy access.
Low in sugar and calories compared to competitors.
Weaknesses
Dr. Pepper/ Snapple Group, Inc. has a smaller market share and fewer resources compared to its competitors Coca-Cola and Pepsi Co.
Squirt has smaller advertising budgets due to smaller market
Market and Competitive Analysis
Market
In the market, the soft drink industry is currently growing, with hundreds of registered brand names for carbonated soft drinks within the United States.
Squirt competes with Coca Cola’s two grapefruit carbonated soft drink brand- Citrus and Fresca.
Squirt also competes on a more broad level of the citrus flavored soft drink category with Pepsi-Cola’s Mountain and Mellow Yellow Surge.
SWOT Analysis
Strengths: Market
Dr. Pepper/Snapple group distribute mores than 50 brands of carbonated soft drinks, and other premium beverages across the United States, Canada, Mexico and the Caribbean.
Dr. Pepper/ Snapple Group, Inc. found a niche market in creating non-cola beverages.
According to Beverage Digest, Dr. Pepper/Snapple Group, Inc. is the best selling flavored carbonated soft drink company in the United States
Dr Pepper/ Snapple Bottling Group is the third largest bottling company in the US. Strengths: Product Category
Squirts popularity in Mexico gives Squirt a competitive advantage in capturing a large segment of growing the Hispanic market.
Squirt is the #1 selling grapefruit carbonated soft drink in the United States and a leading grapefruit carbonated soft drink in Mexico.
Squirt has the highest brand recognition in the grapefruit soft drink market.
Squirt’s logo and labeling is bright and recognizable.
Squirt’s bottles are made from recycled materials
Squirt is a non-alcoholic beverage.
No age restrictions on purchase of squirt.
Squirt has a distinctive tangy citrus flavor.
Squirt is a low-level sodium beverage.
Caffeine-free.
Many means of distribution; easy access to consumers.
Sold in vending machines for easy access.
Low in sugar and calories compared to competitors.
Weaknesses
Dr. Pepper/ Snapple Group, Inc. has a smaller market share and fewer resources compared to its competitors Coca-Cola and Pepsi Co.
Squirt has smaller advertising budgets due to smaller market