Preview

The Carbonated Soft Drink Industry

Powerful Essays
Open Document
Open Document
3193 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Carbonated Soft Drink Industry
The Carbonated Soft Drink Industry
History
The first drinkable “man-made” carbonated water was created by “British chemist, Dr. Joseph Priestley, in 1767.” “German-Swiss jeweler, Jacob Schweppe, was the first large-scale commercial producer of carbonated waters, and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water, as it was then known, was Yale University chemist Benjamin Silliman in 1807, though Joseph Hawkins of Baltimore secured the first US patent for the equipment to produce the drink two years later.”
Pharmacies nationwide around the 1820s provided the beverage as “a remedy for the various ailments, especially digestive.”1 As sugar and flavorings were added customers increasingly consumed them for refreshments, although they were still being sold for their therapeutic value.
In the late 1800s, several brands emerged that are still popular to this day. “Pharmacists experimenting at local soda fountains invented Hires Root Beer in Philadelphia in 1876, Dr. Pepper in Waco, Texas, in 1885, Coca-Cola in Atlanta, Georgia, in 1886, and Pepsi-Cola in New Bern, North Carolina, in 1893, among others.”
Analysis of the Soft Drink Industry
“The carbonated soft drinks market includes standard and diet colas, fruit-flavored carbonates, mixers, energy drinks, and other carbonated soft drinks.” The global carbonated soft drinks “market grew by 0.4% and generated total revenues of $146.4 billion in 2006. Market consumption volumes increased with compound annual growth of 1.3% to reach a total of 155.4 billion liters in 2006. The performance of the market is forecast to accelerate slightly, with an anticipated compound annual growth of 0.7% for the five-year period 2006-2011 expected to drive the market to a value of $151.4 billion by the end of 2011.”4
“The global carbonated soft drinks market was close to stagnation during the 2002-2006 period, as poor revenue performance in lucrative but mature

You May Also Find These Documents Helpful

  • Powerful Essays

    Final Marketing Plan Paper

    • 4475 Words
    • 7 Pages

    of soda. With new trends emerging from the carbonated soft drink industry we see our…

    • 4475 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Global beverage companies such as Coca Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks.…

    • 3089 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Cola War

    • 9264 Words
    • 38 Pages

    For over a century, carbonated drink was introduced to mankind. Two major contenders in the industry stand Coca-Cola and PepsiCo. The two soar in the industry as they compete with each other. There were amazing monopolistic behaviors found in their doings. Have you ever wondered why such drink without any redeeming health benefits, but rather sublimely known as one of the causes to sugar and fat related diseases, can be so profitable? By setting the health benefits aside, have you ever wondered why such drinks are so popular yet a lot of competitors are unable to imitate and stand up to beat them? The secret lies…

    • 9264 Words
    • 38 Pages
    Powerful Essays
  • Good Essays

    Background: The Atlanta–based Coca-Cola Company controls about 65 per cent of the soft-drink market. Pepsi-Cola has about 15 per cent. The rest belong to other soft-drink products.…

    • 3630 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    Dr. Pepper

    • 4939 Words
    • 20 Pages

    Dr Pepper was created at Morrison¡¯s Old Corner Drug store in Waco Texas in 1885, making it the oldest soft drink in the United States. It was first created by Charles Alderton, a pharmacist, when he mixed several fruit flavored carbonated beverages. After creating a flavor he liked his boss test-tasted it and decided to serve it at their soda fountain. Popularity grew and soon other soda fountain operators wanted to sell it so Morrison began producing syrup for the drink. Robert Lazenby a beverage chemist and proprietor of The Circle ¡°A¡± Ginger Ale Company tasted the drink and offered to produce the syrup at his bottling plant. In 1904 Lazenby and his son-in-law J.B O¡¯Hara introduced Dr Pepper at the Worlds Fair, giving 20 million people a chance to taste it (Dr Pepper/Seven Up). As Dr Pepper continued to grow, Morrison and Lazenby created a new firm, the Artesian Mfg. & Bottling Company, which later became the Dr Pepper Company. In 1923 the growing company moved from Waco to Dallas. In 1986 Dr Pepper Company merged with The Seven-Up Company. Cadbury Schweppes acquired Dr…

    • 4939 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    The Carbonated Soft Drink (CSD) industry is a profitable one despite the “Cola Wars” between the two largest players – Coke and Pepsi. Such profitability can be understood by analyzing the CSD’s industry structure in terms of “Porter’s five forces.”…

    • 766 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Coca Cola

    • 333 Words
    • 2 Pages

    Coca-Cola has strived and accomplished sustainability as being one the most successful leaders of the beverage industry today. Created centuries ago in 1886 by Atlanta pharmacist John Pemberton, Coca-Cola was sampled by customers who all agreed that this drink was something special (heritage.coca-cola.com). According to the coca-cola company.com, Coca-Cola has over 500 beverage brands-including four of the world's top-five sparkling brands. However, because of various factors, Coca-Cola searched for alternatives centered on non-carbonated beverages.…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Carbonated Soft Drink (CSD) industry is enormous. In 2000, more Americans drank soft drinks than water. The production and distribution of soft drinks involve concentrate producers (basic flavors), bottlers (add sweetener and carbonated water), and retailers. Of all the retailers available for distribution to customers, grocery stores and supermarkets account for about 31% of sales. There are three major competitors in the soft drink market (Coca-Cola, 44.1%; Pepsi-Cola, 31.4%; Dr Pepper/Seven Up, 14.7%). Each competitor spends a lot of money on advertising their brand through promotions, and consumer price discounting. Concentrate producers and bottlers usually share advertising costs because bottlers can target markets locally while producers focus on the bigger picture.…

    • 3374 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Dr Pepper Case Study

    • 5121 Words
    • 21 Pages

    The Company now known as DPS has evolved from a combination of discovery, invention and collaboration. This rich history includes the very birth of the soft drink in 1783, when Jean Jacob Schweppe perfected the process for carbonating water and created the world's first carbonated mineral water.…

    • 5121 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Soft drink industry observed growth rate from its inception 1886 to 1990, the consumption of soft drinks saw remarkable growth, below data shows the growth in United State’s consumption.…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In the beginning soda started out in the pharmaceutical industry where it was meant to solve health problems. Dr. Pepper was the first brand introduced in 1885 as a brain tonic. As a brain tonic, it promoted alertness and relieved symptoms of fatigue. Not long after, Pepsi Cola and Coca Cola introduced their soda remedies. Originally was named “Brad’s Drink” after the creator but later changed to Pepsi Cola after the main ingredients pepsin and kola nuts. Pepsi was used to assist in digestive problems and to boost energy. The first 17 years that Coca Cola was around, the main ingredient was cocaine, because the coca plant leaves produced a mild euphoria, suppressed hunger and increased physical stamina. Much later, 7Up introduced their mood-stabilizing drink in 1929. The drug lithium citrate was removed from the drinks in 1950 when research showed there were harmful effects to humans (“The Origins of Soda”).…

    • 680 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The beverage industry serves an incredible large market. In 2009 alone, the beverage market consumed more than 458 million liters of beverage, resulting in over $1.58 trillion in sales for the industry. Although there is a declining trend in the consumption of carbonated soft drinks in the United States, as of 2009, carbonated soft drinks still accounts for the lion share of the U.S. beverage market with 48.2% of the market; while bottle water and fruit juice account for 29.2% and 12.4%, respectively. The remaining market space was occupied by the alternative beverages segment, which includes sports drinks, flavored or enhanced water, and energy drinks with 4.0%, 1.6%, and 1.2%, respectively…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Current Market Conditions

    • 955 Words
    • 4 Pages

    A new organization must consider several market sectors when launching into the carbonated soft drink industry. New establishment must research various details such as barriers to entry, technology development, international markets, and operating cost structure. The organization must also identify the forces that have an affect on supply and demand.…

    • 955 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Soft Drinks

    • 3147 Words
    • 13 Pages

    The industry, once synonymous with the Cola, has now grown into one with a wide range of products. Additional flavors such as orange, cherry, lime, lemon, pepper, and ginger ales have appeared in the market, and caffeine-free and diet versions of almost all of the industry's products have been introduced. In 1996, Cola brands occupied the top two marketshare positions in the U.S., while non-cola brands such as Mountain Dew, Sprite, and 7UP were also among the top ten best-selling soft drinks. Also, in 1996, sales volume for the top two Colas, Coca-Cola Classic and Pepsi-Cola, grew 3.2% and 3% respectively, while sales volume for Mountain Dew and Sprite grew 5.7% and 17.6% respectively. Table 2 shows the list of 10 best selling soft drinks in the U.S. market.…

    • 3147 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    history of beverages

    • 1970 Words
    • 8 Pages

    In 1767, the first drinkable man-made glass of carbonated water was created by Englishmen Doctor Joseph Priestley. Three years later, Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts.…

    • 1970 Words
    • 8 Pages
    Good Essays

Related Topics