Swot Analysis - Ymca London
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Strengths(what do we well, what unique resources can you draw on, what do others see as your strengths) • Serves people of all ages, backgrounds, and abilities. • Strong association file and brand position • No “turn away” policy • Referrals # one source of new member and participants • Included gov’t programs, community programs • Staff satisfaction surveys showed high satisfaction and commitment • New partnerships (community and corporate) • Large facilities with pools • Child Care services fees set at mid point • Offers unique programming for the child care services. • Camping and outdoor education good reputation • Property that could be sold to support other facilities • In summer runs bussing network for participants for day camp • Increased offering of day camp services • Partner with teachers/United way for after school program
Weaknesses(what could you improve, where do you have fewer resources than others, what are others likely to see as your weakness) • Staff unhappy with wages • Depended on full pay adult fees to subsidize assisted membership and children’s programs • Growth opportunity adults limited • Increased competition • Some Y’s required significant capital reinvestment or replacement • BHY location not so good • Increased costs with new specialized programs • Differing program offerings in each facility • Economic and operational inefficiencies in each facility • CEO focused on financial stability and revenue no time to work with each facilities manager • Continued low child care subsidies • Camping facilities required refurbishment • Programming for older youth (camping and outdoor) had not materialized • Day camp programs not universally offered • Different business models across program offerings • Sr. Staff strained • Not enough mangers to deliver
Strengths(what do we well, what unique resources can you draw on, what do others see as your strengths) • Serves people of all ages, backgrounds, and abilities. • Strong association file and brand position • No “turn away” policy • Referrals # one source of new member and participants • Included gov’t programs, community programs • Staff satisfaction surveys showed high satisfaction and commitment • New partnerships (community and corporate) • Large facilities with pools • Child Care services fees set at mid point • Offers unique programming for the child care services. • Camping and outdoor education good reputation • Property that could be sold to support other facilities • In summer runs bussing network for participants for day camp • Increased offering of day camp services • Partner with teachers/United way for after school program
Weaknesses(what could you improve, where do you have fewer resources than others, what are others likely to see as your weakness) • Staff unhappy with wages • Depended on full pay adult fees to subsidize assisted membership and children’s programs • Growth opportunity adults limited • Increased competition • Some Y’s required significant capital reinvestment or replacement • BHY location not so good • Increased costs with new specialized programs • Differing program offerings in each facility • Economic and operational inefficiencies in each facility • CEO focused on financial stability and revenue no time to work with each facilities manager • Continued low child care subsidies • Camping facilities required refurbishment • Programming for older youth (camping and outdoor) had not materialized • Day camp programs not universally offered • Different business models across program offerings • Sr. Staff strained • Not enough mangers to deliver