Swot Analysis of Lycatelecom in India

Topics: Marketing, Telecommunication, Middle East Pages: 5 (1223 words) Published: September 11, 2013
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2.9 SWOT ANALYSIS
The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called SWOT analysis. It’s way of monitoring the external and internal marketing environment.

INTERNAL ENVIRONMENT (STRENGTHS & WEAKNESSES)
Every business organization has certain strengths and weaknesses. The best way to develop a business is to take advantage of their strengths and remove their weaknesses. The best way to evaluate the strengths and weaknesses within a business is by using Marketing Memo: checklist for performing strengths/weaknesses analysis.

EXTERNAL ENVIRONMENT( OPPORTUNITIES & THREAT)
A business unit must monitor key microenvironment forces and significant microenvironment factors that affect its ability to earn profits. Good marketing is the art of finding, developing, and profiting from these opportunities.

SWOT analysis helps in Goal formulation.

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STRENGHTS
* CHEAPEST TARIFF PLAN
The tariff and plans of Lyca is way ahead economical than any of its competitor. This is its strongest point. Unlike other competitors it does not ask for any credit card details from the customer neither any rental fee is taken.

* STRONG RETAIL DISTRIBUTION
Apart from bulk sales there is also huge response for the retail sales.

* GOOD MARKET REPUTATION IN FOREIGN
Lyca is the market leader in UK and have 7,50,000 stores worldwide. People who have travelled earlier to the European countries have seen the presence of Lyca, hence it becomes easier to convince them.

* NO BAD FEEDBACK
Unlike most of the competitors Lyca carries no bad name. If any of the customers face any kind of difficulty the executives always get back to them as soon as possible to clear all the doubts also there are Lyca stores in the visiting countries which always clear any problem.

* SALES FORCE EFFECTIVENESS
The sales force of Lyca is hardworking and effective. They always create a healthy customer relationship and create brand loyalty and a good brand image.

* DIRECT CONTACT WITH THE CUSTOMERS
Sales executives personally approach the targeted customers and close the deals. This way there is a form of brand loyalty built up by the customers as the executives creates a touch point with the customers.

* GOOD SERVICE QUALITY( BETTER CONNECTIVITY & NETWORK) The service of Lyca is excellent. All that a telecom customer would want starting from economical call rates to good voice clearance, no call dropping or cross calling ever thing is taken care of. Lyca is well known for its good connectivity. The customers remain satisfied with the product.

* GOOD GEOGRAPHICAL COVERAGE
Lyca is present in most of the important countries in the world where travelling takes place from India. In India it is present in all the major cities including the metro cities; hence it becomes easier to approach the targeted customers.

* PRESENCE OF RETAIL STORES
There are 7, 50,000 Lyca stores worldwide. This helps in providing excellent customers services. The customers can approach these stores in any difficulty, they can also easily get their numbers recharged.

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WEAKNESSES
* LESS AWARENESS ABOUT THE PRODUCT IN INDIA
As the company has entered India recently very few people know about the presence of Lyca. There is no sim card available to be used in India hence only people who are travelling abroad comes to know about its presence.

* NO SEPARATE PLANS FOR LONG TERM & SHORT TERM TOURS
There is no facility available at present for differentiating for long & short term tours. There is specific denomination of top up so people who travel for a short period like 3 to 4 days usually fell like wasting their money in top up and sim.

* NO ADVERTISEMENTS OF ANY FORM IN INDIA
The biggest drawback of the organization...
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