Swot Analysis Of Canyon Ranch
Canyon Ranch
1) SWOT Analysis
Strengths:
The first key strength of Canyon Ranch is its willingness to grow and innovate its business. Innovation is the key to any successful business. In the words of Peter Drucker, “the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” Without change, a business can become old and boring to the consumers, resulting in higher defection/churn rates. Another key strength of Canyon Ranch is its excellence in on site customer service. The article stated there was a 2.5:1 staff to guest ratio. With that many employees on hand, it allows for Canyon Ranch to cater to all consumer needs, allowing for the best possible customer experience. The final strength of Canyon Ranch was its hiring process. They look for people with great personalities and who are excited to work for them. As with any service directed business, the workers are probably the biggest intangible …show more content…
With knowledge of the individual customer preferences, employees would be able to suggest upgraded/ more expensive packages. For instance, one of the regulars comes in and looks to sign up for their “usual” schedule of treatments. So the employee looks up said customer in the database, and in there they find a profile of this very customer in front of them. The profile lists the customer’s age, past services, and preferences. With that information, employees could then suggest similar treatments the guest should try, and show that even though it might be a little more expensive, they are worth it. Getting the guests to try things that they had not before is good for business. When you have people doing the same activities every time they visit the spa, it can be hard to obtain new customers. You want people to be excited to try new things. That way they can give you their input on them and also suggest different activities to other
1) SWOT Analysis
Strengths:
The first key strength of Canyon Ranch is its willingness to grow and innovate its business. Innovation is the key to any successful business. In the words of Peter Drucker, “the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” Without change, a business can become old and boring to the consumers, resulting in higher defection/churn rates. Another key strength of Canyon Ranch is its excellence in on site customer service. The article stated there was a 2.5:1 staff to guest ratio. With that many employees on hand, it allows for Canyon Ranch to cater to all consumer needs, allowing for the best possible customer experience. The final strength of Canyon Ranch was its hiring process. They look for people with great personalities and who are excited to work for them. As with any service directed business, the workers are probably the biggest intangible …show more content…
With knowledge of the individual customer preferences, employees would be able to suggest upgraded/ more expensive packages. For instance, one of the regulars comes in and looks to sign up for their “usual” schedule of treatments. So the employee looks up said customer in the database, and in there they find a profile of this very customer in front of them. The profile lists the customer’s age, past services, and preferences. With that information, employees could then suggest similar treatments the guest should try, and show that even though it might be a little more expensive, they are worth it. Getting the guests to try things that they had not before is good for business. When you have people doing the same activities every time they visit the spa, it can be hard to obtain new customers. You want people to be excited to try new things. That way they can give you their input on them and also suggest different activities to other