Swot Analysis
a)Swot Analysis of Leeuwin Estate
Strength
Leeuwin combines advance modern technology with old world technique to produce their wine. Therefore, their production are more effective and efficient resulting in a higher quality of wine.
The estate contains award winning restaurant, art gallery and concert, reflecting that Leeuwin is no just about wine but also a fundamental way of living. This let consumers to have a different and unique way to enjoy wine in the Leeuwin’s way of fine wine, fine food and fine art. It is different way of enjoying wine compared to the normal ways.
Distinctive labels with favorable comment from famous wine critic Robert Parker, who is a very influential person that directly affect a winery’s sales. Therefore with a good comments from Robert Parker, Leeuwin’s wine is considered one of the best, investment and sales will certainly improve as Robert Parker is well-known and respected.
Its domestic reputation is good therefore Leeuwin has what it takes to enhance global position and the standing of Australia in the wine industry and boost exports in the increasingly competitive global market.
Leeuwin estate is responsible for making Margaret River a well-known region in wine production. People recognize Margaret River through Leeuwin Estate. This shows the indispensable of Leeuwin Estate to Margaret River.
The Art series distinguish itself from the common taste of wine of Australia. Most wine taste alike nowadays, Leeuwin’s Art series separates itself from the common taste of wine with its unique taste.
Weakness
Leeuwin only produces 600,000 bottles of wine per year, compared to the 48,000,000 bottles of Jacobs Creek and the 65,000 bottles of wine per hour of Casella Wine. This shows that Leeuwin has a very small market domestically and globally. This causes Leeuwin to be less competitive in the wine export, unable to compete with the larger wineries.
Situated far away from Perth (3 hour drive) makes travelling
Strength
Leeuwin combines advance modern technology with old world technique to produce their wine. Therefore, their production are more effective and efficient resulting in a higher quality of wine.
The estate contains award winning restaurant, art gallery and concert, reflecting that Leeuwin is no just about wine but also a fundamental way of living. This let consumers to have a different and unique way to enjoy wine in the Leeuwin’s way of fine wine, fine food and fine art. It is different way of enjoying wine compared to the normal ways.
Distinctive labels with favorable comment from famous wine critic Robert Parker, who is a very influential person that directly affect a winery’s sales. Therefore with a good comments from Robert Parker, Leeuwin’s wine is considered one of the best, investment and sales will certainly improve as Robert Parker is well-known and respected.
Its domestic reputation is good therefore Leeuwin has what it takes to enhance global position and the standing of Australia in the wine industry and boost exports in the increasingly competitive global market.
Leeuwin estate is responsible for making Margaret River a well-known region in wine production. People recognize Margaret River through Leeuwin Estate. This shows the indispensable of Leeuwin Estate to Margaret River.
The Art series distinguish itself from the common taste of wine of Australia. Most wine taste alike nowadays, Leeuwin’s Art series separates itself from the common taste of wine with its unique taste.
Weakness
Leeuwin only produces 600,000 bottles of wine per year, compared to the 48,000,000 bottles of Jacobs Creek and the 65,000 bottles of wine per hour of Casella Wine. This shows that Leeuwin has a very small market domestically and globally. This causes Leeuwin to be less competitive in the wine export, unable to compete with the larger wineries.
Situated far away from Perth (3 hour drive) makes travelling