Swot Analysis of Air India

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INTRODUCTION
Air India is India's national airline, owned by the Government of India. It was started as Tata Airlines, a private venture by the Tata Group, in 1932. It was nationalised by the government in 1946 and renamed Air India. For a long, long time, Air India has been the sole Indian airline flying overseas. Later, another airline Indian, also owned by the government, started operating in select Asian routes. In 1962, Air India became the world's first all-jet airline and its name was officially truncated to Air India. The national flag carrier of India with a worldwide network of passenger and cargo services, Air India is the only state-owned airline in the country, having recently merged with Indian Airlines. Air India is the 16th largest airline in Asia, serving 25 destinations worldwide, and, with its affiliated carriers, serves over 100 cities. Air India has two major domestic hubs at Indira Gandhi International Airport and Chhatrapati Shivaji International Airport.

SWOT ANALYSIS OF AIR INDIA

STRENGTH OF AIR INDIA
Air India has been the largest air carrier in India in terms of traffic volume and company assets. •It owns the most updated fleet and competent repairs and maintenance expertise. •Its information systems are advanced and compatible with its operation and service. •It has a good reputation in both international and domestic markets, quality service and the age-old Goodwill that has still kept it alive in the interests of the rescue operators. •Has financial backing of the Government.

WEAKNESS OF AIR INDIA
Air India is operating across broad international and domestic markets competing with world leading giant airlines as well as local small operators. This lack of clarity on the strategic direction largely dilutes its capabilities and confuses its brand within markets. •Low profitability and utilization of capacity.

Growing Competitor base and entry of Low-Cost...
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