Swot Analysis in Apple
In a modern society, human resources management is always a complicated matter; managers find it difficult to give answers to human resource questions such as: how to exploit strengths, overcome weaknesses, or increase ability of competition. There are many solutions to deal with this matter, one of these is using the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), it is considered an ideal answer. Many companies were trying to apply that solution in their organizations, however the results were not always what they expected, and some organizations failed in performing the SWOT strategy, some companies also succeeded. The Apple Company is known as typical company which is successful in performing SWOT analysis. This essay will argue that it is a perfect strategy or not and how does it expressed in Apple Company.
Technically, SWOT is created by 4 words: S, W, O, T, in which S represents for strengths, W stands for weaknesses, O is opportunities, and T represents for threats, according to Queensland Government, they defined that it is an important tool to identify and analysis the overall company’s strategy. In the same word, SWOT analysis is considered a special technique to estimate the success of a company, which can exploit maximum company’s strengths to match them with opportunities, and overcome the weaknesses, convert them into strengths simultaneously, make use of opportunities and avoiding threats. (Queensland Government, 2012)
In recent years, Apple is an example of strengths in the SWOT and they are becoming one of the most famous brands in technology area, especially in computer PCs, network solutions and communication devices. This success is a combination of many differences factors, Apple knows the way to exploit their specific advantages; they always have a great marketing plans for long- term development. In addition, the quality of technology products are guaranteed, the best quality and an ideal service are exactly what Apple
Technically, SWOT is created by 4 words: S, W, O, T, in which S represents for strengths, W stands for weaknesses, O is opportunities, and T represents for threats, according to Queensland Government, they defined that it is an important tool to identify and analysis the overall company’s strategy. In the same word, SWOT analysis is considered a special technique to estimate the success of a company, which can exploit maximum company’s strengths to match them with opportunities, and overcome the weaknesses, convert them into strengths simultaneously, make use of opportunities and avoiding threats. (Queensland Government, 2012)
In recent years, Apple is an example of strengths in the SWOT and they are becoming one of the most famous brands in technology area, especially in computer PCs, network solutions and communication devices. This success is a combination of many differences factors, Apple knows the way to exploit their specific advantages; they always have a great marketing plans for long- term development. In addition, the quality of technology products are guaranteed, the best quality and an ideal service are exactly what Apple
Bibliography: Golson, J. (2011, Octorber 18). Retrieved September 14, 2012, from Tops $100 Billion in Sales for Fiscal 2011: http://www.macrumors.com/2011/10/18/apple-records-q4-2011-earnings-of-6-6b-on-28-3b-in-revenue-tops-100-billion-in-sales-for-fiscal-2011/ Kenneth. (2011). Business Knowledge Center. Retrieved September 16, 2012, from SWOT analysis: http://www.netmba.com/strategy/swot/ Polovets, L. (2012, May 009). Retrieved September 16, 2012, from Who are Apple 's biggest competitors : http://www.quora.com/Apple-Inc-2/Who-are-Apples-biggest-competitors-and-why Queensland Government. (2012, September 10). Retrieved September 15, 2012, from Benefits and limitations of SWOT analysis: http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/benefits-limitations-swot-analysis