Marketing Course Work

Coventry University
Faculty of Business Environment and Society

Principles and Practice of Marketing (M04MKT)

MBA International Business

ID No: 6103620

Word Count: 3,060

Contents
1.0 Introduction 3
2.0 SWOT Analysis 3
2.1 Strengths 3
2.2 Weakness 4
2.3 Opportunities 4
2.4 Threats 5
3.0 Segmentation Strategy 5
4.0 Marketing Mix 6
4.1 Product 6
4.2 Price 7
4.3 Promotion 8
4.4 Place 8
5.0 Competitive Situation 9
6.0 Recommendations 10
References 11

1.0 Introduction
Jack Cohen founder of Tesco was first establish in the year 1919 in the London’s East End markets, Mr. Cohen made a profit of 1 pound on sales of 4 pounds on the first day (Tesco PLC, 2015). After five years in 1924 the Tesco brand initially seemed, when Mr. Cohen bought a shipment of tea from Mr. T. E Stock well, the initials and letters were combined to structure the name of Tesco and. Mr. Cohen launched the first Tesco store in the year 1929 in Burnt Oak, North London. The brand continued to grow in 1930s when Mr. Cohen build a headquarters and warehouse in North London, and finally Tesco became a private limited company in 1932. In the year 1947 Tesco Stores Holdings Limited was first listed on the stock exchange market with a share price of 25 pence (The Telegraph, 2014). After seeing the accomplishment of self service stores in America, the first Tesco self-service store was launched in St. Albans in 1948. Constantly the business grew from stores to supermarkets, and by the early 1958-1960s, Tesco had become a familiar with selling the products like clothing, household goods, butter, cheese, and meats (DataMonitor, 2004).
2.0 SWOT Analysis
An instrument that recognized the strengths, weaknesses, opportunities and threats of a company. In particular, SWOT is a fundamental, clear model that evaluates what a company can and can 't work out quite as well as its opportunities and threats. The procedure of SWOT analysis is to take the data from an organization environmental

References: Allison, R., 2005. Tesco data gives edge. Poultry World, 159(5), pp. 31-31. Baines, P., Fill, C. & Page, K., 2008. Marketing. 1 ed. Oxford: Oxford University Press. BBC News, 2013. Horsemeat scandal: Tesco drops supplier over horsemeat in value burgers. [Online] Available at: http://www.bbc.co.uk/news/uk-21258773 BBC News, 2015. Tesco names 43 UK store closures. [Online] Available at: http://www.bbc.co.uk/news/business-31023136 BBC News, 2015. Tesco recalls 'foul smelling ' squash. [Online] Available at: http://www.bbc.co.uk/news/uk-31026486 Brassington, D. F. & Pettitt, D. S., 2003. Principles of Marketing. 3rd ed. Essex: Pearson Education Limited. Business Teacher, 2015. Analysis of Tesco 's extended marketing mix. [Online] Available at: http://www.businessteacher.org.uk/essays/business/analysis-of-tesco.php Carvin, N., 2011. Wal-Mart: In-Depth Analysis for the January 2011 Quarter. [Online] Available at: http://seekingalpha.com/article/254359-wal-mart-in-depth-analysis-for-the-january-2011-quarter Creasey, S., 2014. Trobuled Tesco To Face Further competition for market share. [Online] Available at: http://www.thegrocer.co.uk/channels/supermarkets/tesco/tesco-to-face-further-competition-for-market-share/356637.article Data Monitor, 2010. Fruit & vegetables in the United Kingdom. Industry Overview, 1(1), pp. 1-37. DataMonitor, 2004. DataMonitor-Tesco PLC. [Online] Available at: http://people.exeter.ac.uk/wl203/BEAM011/Materials/Lecture%204/TESCO%20Company%20Profile.pdf Davis, G., 2013. Tesco’s online grocery journey. [Online] Available at: http://www.retailinsider.com/2013/11/tescos-online-grocery-journey.html Dudovskiy, J., 2014. Tesco Marketing Mix. [Online] Available at: http://research-methodology.net/tesco-marketing-mix/ Ford, R., 2012. Tesco Targets London With Surprise Return of Organic Veg Boxes.. [Online] Available at: http://www.thegrocer.co.uk/channels/supermarkets/tesco/tesco-targets-london-with-surprise-return-of-organic-veg-boxes/233608.article Investopedia, 2015. Swot Analysis. [Online] Available at: http://www.investopedia.com/terms/s/swot.asp Jobber, D., 2010. Princples and Practise of Marketing. 6th ed. Berkshire: McGraw-Hill education. Jobber, D. & Fahy, J., 2003. Foundation of Marketing. Berkshire: McGraw-Hill Education. kokemullar, N., 2015. Role of a Promotion Mix. [Online] Available at: http://smallbusiness.chron.com/role-promotion-mix-61417.html Kotler, P., 1998. Marketing Management: Analysis, planing, implementation and control. 9th ed. New Jersey: Prentice Hall. Lawson, A., 2012. Tesco to sell organic vegetable boxes. [Online] Available at: http://www.retail-week.com/sectors/food/tesco-to-sell-organic-vegetable-boxes/5041970.article Lorette, K., 2015. How Would the Marketing Mix Change at Different Stages of the Product Life Cycle?. [Online] Available at: http://smallbusiness.chron.com/would-marketing-mix-change-different-stages-product-life-cycle-3283.html Marc, 2014. Understanding The Marketing Mix Concept - 4Ps. [Online] Available at: http://www.entrepreneurial-insights.com/understanding-marketing-mix-concept-4ps/ MarketingMix, 2015. MarektingMix Definition. [Online] Available at: http://marketingmix.co.uk/ Mintel, 2013. Buying For the Home Online. [Online] Available at: http://academic.mintel.com/display/655876/?highlight Nelian, C., 2014. Tesco loses market share as more than half of Brits now shop at Aldi and Lidl. [Online] Available at: http://www.cityam.com/1409129242/tesco-loses-market-share-aldi-and-lidl-continue-uk-assault Proctor, T., 2000. Strategic Marketing: An Introduction. 1 ed. NewYork: Routledge. ResearchoMatic, 2015. Tesco Marketing Audit. [Online] Available at: http://www.researchomatic.com/Tesco-Marketing-Audit-90040.html Retail Week, 2013. Profile: Tesco - the UK’s largest retailer. [Online] Available at: http://www.retail-week.com/home/profile-tesco-the-uks-largest-retailer/5046179.article Scribd, 2012. Marketing Plan of Tesco. [Online] Available at: http://www.scribd.com/doc/130173437/Marketing-Plan-of-Tesco#scribd Suttle, R., 2015. What Are the Roles That Promotion Plays in Marketing?. [Online] Available at: http://smallbusiness.chron.com/roles-promotion-plays-marketing-25878.html Talpau, A., 2014. The Marketing Mix In The Online Enviroment. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, 7(2), pp. 53-58. Tesco PLC, 2008. Chicken to suit every customer. [Online] Available at: http://www.tescoplc.com/index.asp?pageid=17&newsid=508 Tesco PLC, 2015. History. [Online] Available at: http://www.tescoplc.com/index.asp?pageid=11 Tesco PLC, 2015. Tesco Swot Analysis. Business Source Complete, EBSCO HOST, 1(1), pp. 1-11. Tesco realfood, 2015. Organic Real Food. [Online] Available at: http://realfood.tesco.com/our-food/the-organic-year.html The Economic Times, 2015. Definition of Marketing Mix. [Online] Available at: http://economictimes.indiatimes.com/definition/marketing-mix The Economic Times, 2015. Definition of Place. [Online] Available at: http://economictimes.indiatimes.com/definition/place