Group Project for Strategic Management
MGT680-1101C-01
Strategic Management
Unit 2 Individual Project
Mary Cobb
Dr. Jack Aschkenazi
February 26, 2011
Introduction
More companies in the world need a plan to keep up with the growing population from inside the United States to going Global. This paper performs a SWOT for the Apple Inc. and will show what the company has for the future and what they have found to make them a brand name. Making the right choice can be affective if used in the right area of expertise. Computers, software need to be compatible, and the problems need to be few.
SWOT for Apple Inc.
We all know what SWOT stands for in the business world. There are the Strengths, Weaknesses, Opportunities, and Threats. In a business the management leaders need to be aware of the surroundings for any ideas that may come their way and to be developed and planned out to make a profit and to hold the stakeholders to help make a difference. Apple is in the design, marketing, and development of personal computers and software. Apple is also into digital music players, network solutions, and related accessories (King, 2009). In researching the Apple Corporation, they have a very long history and although they had many changes from when they first started working out of a garage as a hobby they have definitely come a long way.
Strengths
First of all their strength is in their technology. They have low debt and brand loyalty, they collaborated with Intel Computers in 2006, and they have a Strong Research & Development Department. Everything in this category is good because it is strong and assures for a good future.
Weaknesses
Their weaknesses are more compelling than one might think. They are weak in relationship with Intel and Microsoft, a weak presence in the business arena, a weak presence in markets other than education and publishing, and a slow turn around on high demand products. This does not look good for any business. The reasoning behind this category
Strategic Management
Unit 2 Individual Project
Mary Cobb
Dr. Jack Aschkenazi
February 26, 2011
Introduction
More companies in the world need a plan to keep up with the growing population from inside the United States to going Global. This paper performs a SWOT for the Apple Inc. and will show what the company has for the future and what they have found to make them a brand name. Making the right choice can be affective if used in the right area of expertise. Computers, software need to be compatible, and the problems need to be few.
SWOT for Apple Inc.
We all know what SWOT stands for in the business world. There are the Strengths, Weaknesses, Opportunities, and Threats. In a business the management leaders need to be aware of the surroundings for any ideas that may come their way and to be developed and planned out to make a profit and to hold the stakeholders to help make a difference. Apple is in the design, marketing, and development of personal computers and software. Apple is also into digital music players, network solutions, and related accessories (King, 2009). In researching the Apple Corporation, they have a very long history and although they had many changes from when they first started working out of a garage as a hobby they have definitely come a long way.
Strengths
First of all their strength is in their technology. They have low debt and brand loyalty, they collaborated with Intel Computers in 2006, and they have a Strong Research & Development Department. Everything in this category is good because it is strong and assures for a good future.
Weaknesses
Their weaknesses are more compelling than one might think. They are weak in relationship with Intel and Microsoft, a weak presence in the business arena, a weak presence in markets other than education and publishing, and a slow turn around on high demand products. This does not look good for any business. The reasoning behind this category