Swot Analysis

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SWOT Analysis
Grace Oba
BUS/210
October 10, 2011
Aslam Modak

The business plan I choose is a nursing home titled Bright House. Bright House is chartered as a nonprofit 501(C) (3) corporation in Middletown, CT, with the goal of providing holistic and respectful assisted living and skilled nursing home care to a small group of elderly residents (Nursing Home, 2011). Wayfield Bed and Breakfast which is located on Farmer’s Road is being converted into Bright House which will be a two building nursing home facility in line with Eden Alternatives "Greenhouse" model for enlightened elder living. Bright House aims to be the home for 14 full-time assisted living residents, offering medically-skilled care in a respectful, self-sustaining community, and offering skilled nursing care for short-term residents (Nursing Home, 2011). Bright House sees a different way of assisting elderly members through a new stage in their lives. Acknowledging that where they live is their home, and belongs to them, not to the medical staff. In Bright House’s plan it says they have established a facility for the elderly that not only meets their medical and physical needs, but one that also nourishes their social connections, individual dignity, and personal preferences. Each resident has a private room with bath, opening onto a central shared common area containing the kitchen, living room, and dining room, where all meals are shared communally at our 15 foot farm-style dining table (Nursing Home, 2011).  To accompany the layout and prospects of Bright House’s plan there will be a Board of Directors which will be drawn from the local medical and community-organization communities. Board of Directors

* President: Dr. Michael Medical, M.D.
* Members: Laurie Law, Susie Social-Worker, M.P.H., John Leader. Bright House’s Medical Director, Doctor Mildred Johnson, M.D., M.S.W., of New Haven, is one of the most respected gerontologists in New England. She will be supported by four...
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