Company Analysis: Sunrise Senior Living

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  • Topic: Activities of daily living, Long-term care, Balance sheet
  • Pages : 15 (4629 words )
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  • Published : April 5, 2012
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Sunrise Senior Living Inc.|
Company Analysis: Sunrise Senior Living|
BADM 2003W|
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4/29/2011|

Executive Summary

Sunrise Senior Living Inc. is one of the top firms in the rapidly growing long-term care industry. They provided a number of services for senior citizens including assisted living, meals, transportation, housekeeping, and licensed and highly skilled nurses for certain residents who require 24 hour care. The company was started in 1981 in Fairfax, Virginia by married couple Paul and Terry Klaassen who had a vision of creating alternative senior living options that emphasize quality of life. They have started what is now the most recognized company in the industry boasting innovative products and services for senior citizens. Ultimately after thoroughly researching the company’s credentials, I decided that Sunrise Senior Living would be a favorable investment given that it is part of quickly expanding industry, it is the top firm in the industry, and expert analysts believe that it is a smart investment.

Introduction and Statement of Purpose

The purpose of this report is to provide a thorough analysis of Sunrise Senior Living in order to make a decision as to whether this company is worth investing in. This report will include an analysis of the company’s history and public relations, the company’s financial performance and trends, economic variables that affect the company, and an overview of the industry and competing firms. In order to conduct this analysis, all of the components previously mentioned have been researched in depth. All analysis and suggestions made will be supported with valid evidence from a variety of different sources. Financial analysis will include a glance at the company’s balance sheets and income statements of the past few years along with their performance in the stock market of the past few years. The basic structure of this report consists of an executive summary, a brief introduction to the report with basic information of the Sunrise Senior Living Inc., a more sufficient overview of the company outlining the research conducted in order to draw conclusions regarding the objective of the report, a comprehensive analysis of the company under the criteria previously mentioned, my personal recommendations as to whether an individual should invest in this company, and finally, an appendix with all necessary tables, graphs, etc. that are necessary to support my recommendations and more clearly illustrate some of the company analysis.

Sunrise Senior Living Inc. is a company based in Fairfax County, Virginia that provides a number of senior living services in the United States, Canada, the United Kingdom, and Germany. Sunrise Senior Living offers independent living services which include housing, meals, transportation, housekeeping, and licensed and highly skilled nurses for certain residents who require 24 hour care. Also, these assisted living communities boast nostalgic neighborhoods that provide uniquely designed accommodations, services, and care to support residents who are cognitively impaired or face issues with memory loss, including Alzheimer’s disease. Finally, it provides a medication management program, which includes the storage and distribution of medications as directed by the resident’s physician. As of December 31, 2009, Sunrise Senior Living operated 384 communities, including 335 communities in the United States, 15 communities in Canada, 27 communities in the United Kingdom, and 7 communities in Germany. The company was founded in 1981 by Paul and Terry Klaassen who had a vision of creating alternative senior living options that emphasize quality of life. (Yahoo Finance)

Sunrise Senior Living Inc. is in the healthcare sector of the long term care facilities industry. The senior care industry is continually growing because of the increased life-span of the population. With the Baby Boomers entering the age of retirement,...
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