SWOT Analysis
SWOT analysis for G-shock watch from Casio
Strength
In the SWOT analysis of G-shock watch from Casio, strength of G-shock watch from Casio is an important element. Firstly, we know that G-shock, Baby-G, Edifice and Pathfinder are sub-brands of Casio; they have targeted for a different group and marketed accordingly. Those brands targeting group are urban upper middle class youth. They have targeting it with clear and focused.
Plus, the positioning of Casio is watches that are technology advanced. Because Casio most popular product is watches and it already designed world’s first LCD watches with having a full auto calendar. Other brand might not have those technologies yet, but Casio already have it. Now a day, people love much for LCD technology product, for example LCD TV, LCD laptop, LCD desktop and others. That is why the Casio designed LCD watches and it very popular now. There is many other innovations are synonymous with the Casio image.
In addition, we can see that Casio has focus on sponsored events in the area of sports and also we can found a lot of athlete in G-shock from Casio’s advertisement. That is because G-shock watches have a similar function with those sport’s watches and sponsored events in the area of sports and use an athlete in their advertisement can prove beneficial to the brand image.
The most important is, G-shock watches from Casio are cheaper if comparing to others brands but have an excellent quality. People now a day always prefer cheaper product with a good quality, and it is suitable for youth today because youth have low income. Casio brand can stand so long and popular in today because it is protected with 1986 registered trademarks in 187 countries around the world. We can see the Casio everywhere around the world. This is also the reason of why it is popular, because almost every countries around the world recognize G-shock watches from Casio.
Weakness
For G-shock watches from Casio, we found that it more like a watches
Strength
In the SWOT analysis of G-shock watch from Casio, strength of G-shock watch from Casio is an important element. Firstly, we know that G-shock, Baby-G, Edifice and Pathfinder are sub-brands of Casio; they have targeted for a different group and marketed accordingly. Those brands targeting group are urban upper middle class youth. They have targeting it with clear and focused.
Plus, the positioning of Casio is watches that are technology advanced. Because Casio most popular product is watches and it already designed world’s first LCD watches with having a full auto calendar. Other brand might not have those technologies yet, but Casio already have it. Now a day, people love much for LCD technology product, for example LCD TV, LCD laptop, LCD desktop and others. That is why the Casio designed LCD watches and it very popular now. There is many other innovations are synonymous with the Casio image.
In addition, we can see that Casio has focus on sponsored events in the area of sports and also we can found a lot of athlete in G-shock from Casio’s advertisement. That is because G-shock watches have a similar function with those sport’s watches and sponsored events in the area of sports and use an athlete in their advertisement can prove beneficial to the brand image.
The most important is, G-shock watches from Casio are cheaper if comparing to others brands but have an excellent quality. People now a day always prefer cheaper product with a good quality, and it is suitable for youth today because youth have low income. Casio brand can stand so long and popular in today because it is protected with 1986 registered trademarks in 187 countries around the world. We can see the Casio everywhere around the world. This is also the reason of why it is popular, because almost every countries around the world recognize G-shock watches from Casio.
Weakness
For G-shock watches from Casio, we found that it more like a watches