Marketing Product Strategies of Swatch

Topics: Swatch Internet Time, Chronograph, Decimal time Pages: 3 (850 words) Published: November 3, 2012
Product line of Swatch’s watches was divided into five differences category which is Swatch Original, Swatch Irony, Swatch Skin, Swatch Beat and Swatch Bijoux. First of all, for Swatch Original, the watches was made up by plastics and also known by the world first plastic watches. Second, for Swatch Irony was made up by all metals shell case. Swatch Skin was the world thinnest plastic watches and it’s divided into two types which are Original Skin, which known as the thinner version of Swatch brand and Skin Chronograph is the watches that with chronograph function. After that, is Swatch Beat which is defined as decimal time concept and it’s was convenient for people who are in different time zone. Follow on by Swatch Bijoux also known as jewelry line that released in millennium.

Portfolio of Swatch watches tell us that different type of watches have different uses for different people. Firstly, swatch’s watches for collectible purpose produce with a specific style. The main collection was Irony, Skin, Digital, and Originals. Except for collectible purpose, Swatch also designs many type of watches for those are sporty are also known as dynamic creations with superior technology and innovative design to convey the inspiring energy, spirit, and power to all athletes. Apart from this, Swatch’s watches are the good gift idea because it was famous because of the high quality product with low prices. The design of watches was unique and popular in each stage of age. Moreover, Swatch’s watches can treated as affordable fashionable icon because the design of watches was follow with the latest fashion trend.

Service that provide by Swatch is warranty service for each customer who are purchasing their watches. Because of the warranty services provides by Swatch, the Swatch watches purchaser has the right to repair their watch for free. The swatch watches is warranted for a period of twenty-four (24) months from the date of purchase under the terms and...
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