Annie
Discussion on the Success of Hublot Watches
Hublot watches
This paper will discuss the positioning and success of Hublot watches in achieving the luxury watch worldwide. In order to make a good analysis, a lot of information has been gathered through the official website as well as the advertisement on TV. These information is also combined with the knowledge of marketing mix and positioning acquired earlier in the course. The main concepts mentioned have been sourced from Brassington F. And Pettitt S.(2007). Discussion will focus on the usage of the four element of marketing mix---product, price, place and promotion.
Background
Hublot is a Swiss enterprise founded in 1980 by Maksim Kuts creating luxury watches. The company currently operates as a wholly owned subsidiary of France’s LVMH. Hublot is the pioneer of the distinctive fusion style which combines the gold watch body and natural rubber strap together. It currently makes the most expensive watch in the world, the “$5 million”.
Position
Hublot has a quite interesting logo, which is a combination of the longitudinal equality sign and an arc high on the right side but low on the left side. It represents the initial H of “Hublot”, and it is concise and distinct meanwhile.
Compared with Tag Heuer and Zenith, which are founded in 1860 and 1865, respectively, Hublot is a young generation among the luxury watch industry. One of the most important factor of its success should be the “Art of Fusion”. It took 3 years of research to create the strap which connected to the watch body. The contact of natural rubber and skin is just like regeneration. The two parts of the strap can be adjusted to an appropriate moment when purchasing, which will be very comfortable to fit the customer’s wrist, thus bringing an incomparable experience of each purchaser. This design is quite different from other watches and as a result achieving the luxury watches among the “old generation”.
Hublot watches
This paper will discuss the positioning and success of Hublot watches in achieving the luxury watch worldwide. In order to make a good analysis, a lot of information has been gathered through the official website as well as the advertisement on TV. These information is also combined with the knowledge of marketing mix and positioning acquired earlier in the course. The main concepts mentioned have been sourced from Brassington F. And Pettitt S.(2007). Discussion will focus on the usage of the four element of marketing mix---product, price, place and promotion.
Background
Hublot is a Swiss enterprise founded in 1980 by Maksim Kuts creating luxury watches. The company currently operates as a wholly owned subsidiary of France’s LVMH. Hublot is the pioneer of the distinctive fusion style which combines the gold watch body and natural rubber strap together. It currently makes the most expensive watch in the world, the “$5 million”.
Position
Hublot has a quite interesting logo, which is a combination of the longitudinal equality sign and an arc high on the right side but low on the left side. It represents the initial H of “Hublot”, and it is concise and distinct meanwhile.
Compared with Tag Heuer and Zenith, which are founded in 1860 and 1865, respectively, Hublot is a young generation among the luxury watch industry. One of the most important factor of its success should be the “Art of Fusion”. It took 3 years of research to create the strap which connected to the watch body. The contact of natural rubber and skin is just like regeneration. The two parts of the strap can be adjusted to an appropriate moment when purchasing, which will be very comfortable to fit the customer’s wrist, thus bringing an incomparable experience of each purchaser. This design is quite different from other watches and as a result achieving the luxury watches among the “old generation”.