Swot Analisys of Coca Cila Company
MOSCOW INTERNATIONAL HIGER SHOLL OF BUSINES MIRBIS
(INSTITUTE)
SWOT-ANALYSIS OF COCA-COLA COMPANY
Made by:
Kameneva Victoria 4-09
Grinshteyn Alexandra 4-09 Science advisor:
Khachaturov A.A.
Moscow 2012
HISTORY OF THE COMPANY
The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still and sparkling brands. Coke has the world's largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day.
In 2011, Coca-Cola was declared the world’s most valuable brand according to Interbrain’s best global brand. VISION
Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization
MISSION
* To refresh the world. * To inspire moments of optimism and happiness. * To create value and make a difference. * Consumer demand drives everything we do. * Brand Coca Cola is the core of our business. * We will serve consumers a broad selection of the nonalcoholic ready-to–drink beverages they want to drink through out the day. * We will be the best marketers in the world. * We will think and act locally. * We will lead as a model corporate citizen
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world. * Leadership: The courage to shape a better future * Collaboration: Leverage collective genius *
(INSTITUTE)
SWOT-ANALYSIS OF COCA-COLA COMPANY
Made by:
Kameneva Victoria 4-09
Grinshteyn Alexandra 4-09 Science advisor:
Khachaturov A.A.
Moscow 2012
HISTORY OF THE COMPANY
The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still and sparkling brands. Coke has the world's largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day.
In 2011, Coca-Cola was declared the world’s most valuable brand according to Interbrain’s best global brand. VISION
Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization
MISSION
* To refresh the world. * To inspire moments of optimism and happiness. * To create value and make a difference. * Consumer demand drives everything we do. * Brand Coca Cola is the core of our business. * We will serve consumers a broad selection of the nonalcoholic ready-to–drink beverages they want to drink through out the day. * We will be the best marketers in the world. * We will think and act locally. * We will lead as a model corporate citizen
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world. * Leadership: The courage to shape a better future * Collaboration: Leverage collective genius *