MOSCOW INTERNATIONAL HIGER SHOLL OF BUSINES MIRBIS
SWOT-ANALYSIS OF COCA-COLA COMPANY
Kameneva Victoria 4-09
Grinshteyn Alexandra 4-09
HISTORY OF THE COMPANY
The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still and sparkling brands. Coke has the world's largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day. In 2011, Coca-Cola was declared the world’s most valuable brand according to Interbrain’s best global brand.
Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization
* To refresh the world.
* To inspire moments of optimism and happiness.
* To create value and make a difference.
* Consumer demand drives everything we do.
* Brand Coca Cola is the core of our business.
* We will serve consumers a broad selection of the nonalcoholic ready-to–drink beverages they want to drink through out the day. * We will be the best marketers in the world.
* We will think and act locally.
* We will lead as a model corporate citizen
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world. * Leadership: The courage to shape a better future
* Collaboration: Leverage collective genius
* Integrity: Be real
* Accountability: If it is to be, it's up to me
* Passion: Committed in heart and mind
* Diversity: As inclusive as our brands
* Quality: What we do, we do well
Business Strategy: Making the necessary moves to establish positions in different businesses and achieve an appropriate amount and kind of diversification. A key part of corporate strategy is making decisions on how many, what types, and which specific lines of business the company should be in. This may involve deciding to increase or decrease the amount and breadth of diversification. It may involve closing out some LOB's (lines of business), adding others, and/or changing emphasis among LOB's. Initiating actions to boost the combined performance of the businesses the company has diversified into: This may involve vigorously pursuing rapid-growth strategies in the most promising LOB's, keeping the other core businesses healthy, initiating turnaround efforts in weak-performing LOB's with promise, and dropping LOB's that are no longer attractive or don't fit into the corporation's overall plans. It also may involve supplying financial, managerial, and other resources, or acquiring and/or merging other companies with an existing LOB. Pursuing ways to capture valuable cross-business strategic fits and turn them into competitive advantages -- especially transferring and sharing related technology, procurement leverage, operating facilities, distribution channels, and/or customers. Establishing investment priorities and moving more corporate resources into the most attractive LOB's.
Cola-Cola gets competitive advantage through the well-known global trade marks by achieving the premium prices. It means Cola-Cola have something that their competitors do not have.
Coca-Cola is sold in restaurants, vending machine and stores in more than 200 countries.
Coca-Cola achieve both competitive advantages, differentiation and low cost,...
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